Successful promotion of Internet bidding strategy

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For the medical profession, because of the increasingly fierce competition, we have to seek a better way to promote, and the Internet has become the most potential to promote the market, in which the auction is a very hot way to promote the Internet, which is believed in the medical profession has done a very clear, but also because the promotion of more and more fire, Then there is also a special post-bid promotion Commissioner, but for the income of the sales promotion Commissioner may vary widely, high monthly salary million, low two thousand or three thousand, why is this? Of course, it's a matter of ability.

So, what's going on with the bidding campaign? How to do the bidding promotion? Many people may think that for such content, is generally an industry secret, do not want to disclose, so I believe that a lot of people want to do a good job in the promotion, but also found in the online basic difficult to find such articles, little brother, Want to share a personal experience here, I hope to help!

1, what do you think of the bidding promotion?

It can be said that the bid promotion is Baidu (others do not say) and customers a win-win way of internet marketing. Although the investment may be expensive, but the benefits are worth affirming, or nearly two years of auction promotion can not be so hot, and in the future will certainly continue to fire for many years. For the fierce competition in the medical industry, a good sales promotion staff or team, will bring more revenue to the hospital, so the demand for competitive promotion staff will be more and more high, and bid promotion This position will become very important.

2, if a hospital just came out, no brand, no other promotional methods, only do bidding?

At first it is definitely to focus on their own expertise in the promotion, such as the characteristics of technology, services, special preferential policies, and even convenient traffic are the advantages, but also with the promotion of their own brands, and pay attention to the cultivation of Word-of-mouth and publicity. And for these promotional content, need to do some search keyword analysis, as far as possible to avoid the high competitive words, such as by increasing the area of the long tail words, in short, in their own budget limited situation, from competition and transformation to find a balance.

In addition, eye-catching ideas (that is, Seo said the title, description) usually help to improve the user click Desire, but the target page accuracy, authority, industry characteristics (collectively known as marketing) and so is equally important, there is no doubt that many times the content of high marketing will greatly improve the conversion rate.

3, how to do a good bidding promotion?

Believe what you have done is clear, to bid well, for data analysis, summary is very important, the daily data analysis including the overall analysis and specific analysis, the overall analysis including consumption, click, show, etc., these control within the budget; The specific analysis includes key words (brand words, technical words, special high conversion search terms, etc.) and common words (the transformation of the relatively small causes, symptoms, checks, etc.) of the Click, consumption, dialogue, booking data, and through these analyses, to find common words in the transformation of good, key words in the conversion of the decline, to exchange. Of course, there are some new found good words to add and effect monitoring.

In addition to the target page of the click, stay situation will also do statistical analysis, for the jump out rate, conversion is poor, immediately with editing, procedures, art communication, quickly find out why, and to modify. The last very important data is the number of diagnoses, which is generally provided directly by the consultant, through which the input/output ratio is calculated roughly (weekly/monthly) and the data is evaluated for the next week/next one months.

Of course, the above is only a framework, specific such as how to adjust prices, how to search rankings, how to prevent malicious clicks, how to write high-quality ideas, how to maintain/improve the quality of keywords, etc., you can do this:

Price adjustment: Key Words (1% or so) is manual price adjustment, other common words are unified adjustment or according to the estimation tool to adjust the bid quickly.

Search rankings: Software inquiries, key words (1% or so) generally do not manually check 4-5 times a day, to ensure good rankings.

Prevent malicious clicks: Buy malicious click Software, find ways to identify competitors IP denied, friendly communication with competitors and so on.

Write high quality creative: increase fluttering red, highlight hospital technology/Authority/success stories/Word-of-mouth, improve target page relevance/marketing, etc.

Maintain/improve the quality of keywords: adjust the matching method, increase the price to increase the click Opportunities, improve the quality of creativity, improve the relevance of the target page; If the quality is still not increased, move to another unit, or remove it and add it back to the new cell.

Of course, there are a lot of details to be done by the auction promotion staff, for example, the addition of negative words, and Baidu Customer service communication, and the network of other colleagues in the communication, search Word report analysis, business communication in the number of dialogues, appointment number, conversion rate and other data statistics, are very important. In short, to do a good job bidding, need long-term exploration and accumulation, need to have sharp data analysis, Insight ability! This article by the Nanjing Ancient confused the original preparation, reprint please retain the Copyright address: http://www.jsjy120.com/, very grateful! (A5 starting)