Summary of actual combat--on the brand creation of Weibo

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Weibo, abbreviation----------The new blog, is simply a word blog. Everyone in the blog say a word, then you can make comments and reprint.

Although the profit model of the scarf is not clear, but the major portals have been operating a full swing of the scarf, a variety of the scarf springing up to people's eyes. As an extension of the staff, of course, I will not put the vision on this new network platform. Below on the scarf for these days to promote a summary.

First, the selection of the scarf.

The mainstream of the scarf has Sina, muttering, Tencent and so on. So I have only to the three of the scarf for my promotion note: (Tencent's Tomb is still in the test, so to invite code. I want to promote the site is "http://www.china6usa.com" because it is a specialized in the United States to study and return to business consulting site, so in the target population is about 90 students and some people living abroad. Mainly selected a number of related to study abroad and related to several channels.

Second, the promotion of the scarf need to pay attention to the following points:

1, the language should be exquisite, short. It is better to have some controversy so that the topic can be driven up.

2, pay attention to celebrity name Bo. The reason why the scarf is so popular is because some celebrities open a blog on the scarf. It is possible that a simple remark by a celebrity can bring a great response.

3. Attention and interaction. To let others pay attention to you, then you have to pay the same attention to others, let people feel that he has been your attention, so as to enhance the relationship between each other, can keep the other side of the long-term participation in your words.

4, focus on hot topics and popular channels. For example, a few days ago, Beijing Auto Show, Expo, Yushu earthquake, was a hot topic on the scarf. Look at the popularity of the rise of the topic in the scarf, as far as possible to grasp the rise of the topic, in the channel important, so the best effect. In the relevant channel to publish some comparison can impress readers resonate language, its harvest is very rich. For example, some time before the fire of a sentence, "Earthquake experts Notice: Tonight to tomorrow, do not quake, earthquake on the earthquake, how many earthquake after the earthquake to know how many times, after the earthquake will tell you, please rest assured." Afraid of going out to sleep, not afraid to sleep at home, do not have nothing to preach rumors, do we also good horror. As soon as possible to sell the surplus house, the earthquake came to know that the real estate will also move, and move to frighten the dead! "

Third, the promotion method:

The promotional techniques and conventional promotional techniques used here are different, because the pattern of the scarf will certainly not allow you to ramble on like a blog. So to find the appropriate promotional means of the scarf is the solution, can not casually take a way to promote the birth of a hard set.

1. Gather popularity

Just started to build a scarf, so almost no popularity, the inherent pattern of the scarf is "celebrity of a nonsense, may attract countless fans crazy comments, a classic of the grassroots, but buried disappeared." "So first we have to gather popularity.

How to gather popularity?

We do not think that gathering popularity is "outing" and add friends. The scarf and the traditional mode is not the same, you say, the amount of gold content directly determines your popularity level. ① want to gather popularity, first of all to do your words have level, have chewing head. Accurate, short, sharp on the nail, to ensure the quality of your speech. This is like doing things in business, a word, you have to say 10 minutes, if you are the boss, you will not like such employees? ② actively participate in the hot topic, add the 1th subjective element, topic launch. ③ looking for a high gold-bearing meager, for the topic of discussion, reply, critique, in order to drive your own fame, gathered fans. ④ Guarantee Forum in want to promote the site's certain relevance, in order to promote their own site to do bedding. This must have some understanding of the desires of the people, if you do not have the desire to understand, then your promotion will not work, just as you recommend to a person like the bicycle to buy a crutch, unless you have the "big cheat" that kind of ability, otherwise people will not buy your account.

2. Application of popularizing means

With a certain popularity, then we will begin to get to the point. I want to promote the site is a study and returned to the entrepreneurial aspects of the site. So I choose the channel and some of the relevant channels and some of the target population of the relevant sites, so the popularity of the gathering in this area is also more. As we all know, there is no such a piece of pure land on the Internet at present, no matter where you go you will see conscious, or unconscious advertising, so netizens are very disgusted. So this method must be grasped well, otherwise it will be easily counterproductive. So I have never said in the promotion of my website, "Stay The U.S. Entrepreneurship Network" in the United States to study, returned to the most detailed web site ... This kind of promotion way often will be counterproductive. I choose the promotion method is more in line with people to look at the perspective of things. For example, I promote the time, I said: "Immediately to go abroad, so excited oh, far away from the aunts and uncles, Uncle aunt, Uncle aunt, I will step into your" footsteps "to the United States. At this moment the mood is incomparable excitement, the visa has been entrusted to "leave the United States entrepreneurial Network" you greatly, pay attention to ING, hope to complete the visa processing early. Or, ask questions and find solutions. "XX website said that study abroad needs to take more clothes, and xx site said in the United States can buy, do not worry about this" to the more tangled problem mentioned in the relevant channel, and then the promotion of the site included in the correct answer to the site. Anyone with a concern might be able to take a look.

3, Effect monitoring

Although a good preparation, and feel that their way of promotion and there is no inappropriate place, but the benefits of the promotion of the scarf is really sad. Busy a day, including the topic of writing, reply writing, vest replacement, and then to the topic of participation and discussion, these have wasted a lot of my strength, but bring the flow and income is not proportional to. Do not know should not be thankful-the popularity of the scarf is more objective, but also by some prominent attention, such as Baidu Entertainment "cloth cotton" Jingwei China's "Zhang Ying" and so on ....

Conclusion：

Compared with the conversion rate and flow, the scarf is more suitable for brand-building, the distance between enterprises and individuals. The reason why there are so many celebrities involved, is because the scarf can make these celebrities more well-known, so that their brand stronger, more well-known, closer to the distance. The use of scarf to promote the flow of the pots friends, this can be just the idea, but the economic strength of the enterprise or individual to be able to be a platform to promote their own. To become famous quickly, the collar is the most real. Low cost, good reputation!

PS: Nagging a paragraph, now the reason why the collar so cattle are due to the impact of celebrity Bo. In other words, the influence of celebrities, although we are mutually beneficial, but the feeling of the weakness of the scarf is obviously insufficient, do not know is a celebrity to promote their own this thing is not enthusiastic, or did not realize the use of the scarf to shape their own brand image, in short, the weak, do not know in a period of time waiting for everyone over the "three minutes of blood After that, will the big scarf operators pay for these celebrities??? and the financial source of the scarf may be those who want to use the event to become famous overnight business or individuals.

The author of this article: Wang Zonghui push a first reprint please welcome the famous source of good intentions reproduced brick irrigation.