Summary of the promotion and operation of the low-once blog (IV.)

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Today and we discuss the 4th question: How to do effective in-depth promotion?

Talk about promotion, we may have their own set of models, regardless of means, to promote this thing, see is "curative effect", the King, loser. However, it is not easy to find a way to suit yourself without effort and with a "therapeutic effect". For now, bloggers usually have the following kinds of promotional behavior:

the following references:


one, relying on resources (such as the provision of certain resources, and in which to bundle the promotion of their own site)


second, based on continuous interaction; (You sang me on the stage, a water more than a depth)


to chat tools or other related software; (Qq,msn ...) ）


four, based on the network community platform, with the help of soft text to promote; (A5,chinaz, post bar, outdated, Weibo, Tianya ...) ）


Five, based on other platforms, build a group of blog, (Sina's "Low Once Blog", and the News of the "Low Once Blog" ... ）


VI, based on search engine, SEO first; (keyword optimization, description, Code simplification specification ...) ）


Seven, based on money, buy ads; (Alimama, Baidu Alliance, Google AdWords ...) ）


............

These behaviors are the most common and widely used at present. But is it all right for you? This has to be repeated by you: "Have the resources on hand, you can consider the 1th kind; the time is ample to surf the net at ordinary times, like to turn around the circle, can choose the 2nd way; Q Master, the author master, no doubt 3 and 4 is the best choice; As for running" Group Building Blog ", this is too tiring, here only suggest ' Rely on blog to eat the classmate ' dry, and SEO master is another matter, their innate advantage, make it in many bloggers the most ' leisurely '; of course, if willing to spend a little money, occasionally to do an ad also may not be ...

However, one of the most puzzling questions now may be: When you choose a path that looks good on your face, you walk a long way, but you find no obvious "therapeutic effect". What about this? How many bloggers have given up or interrupted? Low once today to talk about the views of this issue!

First, generalization is a process of accumulation. All of a sudden the work is very rare, do the promotion needs a common heart: not because of a momentary loneliness and lost, not loose fishing. When you choose a path, you have to build up your confidence and never go back. For example, the low level, has always been the use of resources to share to bundle propaganda, it must be single-minded, blindly to do this thing, and continue to promote users, share more, better, more comprehensive resources. That's the main reason why I make so many blog topics, promote so many free resource information, and share other related software and programs.

Secondly, the promotion is only a "supplement". Do not take the promotion as a panacea! In fact, in addition to the 7th "out-of-pocket", several other ways can not ultimately determine the success of your site, the so-called promotion is only a supplementary additive. Therefore, everyone to the beginning to understand a fundamental: the real decision of the site is the fate of the content itself! Therefore, we must not blindly emphasize the promotion, and ignore or discard the construction of the content, not to promote the promotion.

Third, promotion is an art.

The first is "choice" art-to avoid light on the heavy, focus. Promotion of the way, means so much, we may have tried, this is a good start. However, after you have executed, depending on the effects of various means, then you have to focus on. Which means the most effective, you need to focus on what to do. Or a low for example, "relying on technical resources to share, bundled propaganda themselves" This road, is currently the most smooth, but also the most effective. It has greatly increased my quality outside the chain, raised the popularity of the low once (www.diyidu.cn), but also gathered part of a relatively stable user base. So, why not focus on business? As for other promotional activities, and as a condiment enough.

　　

The second is "rhythm grasping" art. To promote, it should be a slow fire, not a fierce flame. A breath non-stop, overwhelming diffuse go, neither scientific, and very consuming body; Today focus on doing 10 audiences, tomorrow focus on doing 10 ... In the past, day always have a break, but if there is no plan, lack of rhythm, sometimes diffuse and atrophy, it will be difficult to achieve the best effect.

Again, "The Art of Behavior". Promotion must be done fine, not like a model, but a catwalk. To the content of the promotion of the audience, and to guide the psychological audience. Although this is difficult, it is very important. The specific requirements are two points: first: to be sincere; second: to be true. No matter who, no matter you promote what kind of site, what kind of content, regardless of you want to push your "product" to what audience, should follow these two points. Those who blindly only pursue the effect of promotion, should understand this.

The promotion is also a technology. This is self-evident! As a means of promotion, it is technically content. This is why some people are proficient in this, and some people do every day, but never really launched the root cause. Therefore, how to master the scientific promotion methods, pay attention to how to promote to achieve the best effect, but also for everyone to do the promotion must be pondering the problem. In view of this, I do not know whether we have their own views, welcomed the common discussion.

OK, just write it here, in fact, this problem is far from what I said so simple. Different blogs, different content, different audiences .... will also affect the promotion of the behavior itself, which should be considered comprehensively. Therefore, it should be viewed realistically.

This article comes from: Low Once blog, the original address: http://www.diyidu.cn/post/diyidu_blog_tips4.html, reprint must indicate the source!

Summary of the promotion and operation of the low-once blog (III.)

Summary of the promotion and operation of the low-once blog (II.)

Summary of the promotion and operation of the low-once blog