Talking about five kinds of important tactics of event marketing operation

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Now many websites or many companies want to be able to through an event marketing hype, and quickly improve the visibility of the company, which in the past most of the artists in order to hype their own popularity, often use some hot spots of events for marketing, such as last year's Su Zi Purple incident, and this year's Chen Yao divorce, As if that is called Tang also disguised speculation of this event, thereby enhancing their own visibility, in the past who also know this pseudo three Ah, the impact of the event marketing is very large, so for the site or enterprise, how to organize a very successful event marketing it? Follow these five important strategies !

One: Relevance strategy

First, events or activities need to be relevant to the enterprise, just like our second-hand car home site this time to hold the posting award-winning activities, to closely fit the content of the site, rather than do their own second-hand car site to plan a celebrity hype event, through the relevance of events to ensure that the concern of the enterprise understanding, such as the donkey event is a combination of net TV ads, and planning a related event, suddenly let the donkey net than net still fire, visible relevance strategy is how important!

Two: Regularity strategy

We plan event marketing, must have the law of news dissemination, this event must have the news value, and then carry out specific operations, can be all major media competing reports, so that news events can be quickly spread, so what kind of events can receive the attention of the people? One of our ancient examples to prove what events are newsworthy, that is what happened in Emperor Longji body, that year occurred a plague of locusts, but many people are superstitious superstition, not to kill, so emperor ran to the hardest hit, unexpectedly roasted locusts to eat, suddenly aroused the local people to conquer the locust courage, And this thing quickly spread to the surrounding areas, through the local government and the coordination of all of a sudden defeated the Locust plague, visible events to the dissemination of the news must follow the novel, breaking and hot effect can!

Third: Risk strategy

In fact, enterprises want to carry out event marketing, first of all to consider whether there is a risk of this event, if this event is false, and the company will have a negative impact on the event, even if it is very attractive to people concerned that it can not be marketing, otherwise will only be reduced to speculation, like many celebrities with their privacy to hype, It is a sad thing, although can be famous, but the moral corruption and how can let the common people always remember you!

Four: three-dimensional strategy

Event marketing is not simply a matter of bombing through a variety of media, also need to carry out a number of on-site demonstrations, organized activities really go to the people around, now a lot of celebrities signed the book is a three-dimensional nature of the marketing strategy, and every blockbuster will organize a screening to see the film, thus gaining some people's good reputation, Then drive more people to see, so can realize the effect of viral events marketing!

V: Systemic strategies

Event marketing should have a system, that is to say, start from the beginning of the spread of the event, to the major media to report the climax, and then to the event evaluation, summary, and slowly the event marketing from the people's vision, but the climax part will always become the memory of the people, such event marketing is systematic, To achieve a more long-lasting effect!

Any kind of event marketing should follow the above five strategies, or your event marketing is likely to sour, or even go to the opposite side of the event marketing, that is, the original positive marketing their own company, into a huge negative effect, so that the company or the site to bring huge losses! Source: www.che2.com Second-hand Car home original, reprint please explain!