Talking about four key factors that determine the success or failure of network marketing

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With the advent of the Internet era, business operations have also begun to closely integrate with the network. Network promotion and network marketing as a new type of marketing model, with the promotion of the channel to facilitate the scope of the audience to prevent the characteristics. But at the same time, network promotion and network marketing costs are also not to be underestimated. Can a huge amount of money be paid for? Can the new marketing model not stand on one side in the traditional commercial operation? The key point lies in the promotion and marketing process of several key steps;

(1) The choice of how to promote the way

The way of network promotion is a variety of forms and patterns. Long term, short term, cyclical, charged, free, official, private ... Whichever promotion method is chosen, the most important thing is to tailor it to local conditions. Analysis of the project prospects, industry trends, target groups, must not blindly publicity.

(2) Analysis of the different ways to bring attention

Attention, but also can be subdivided into traffic, browsing volume that is, PV, as well as consulting volume. Flow, can intuitively see the scope of publicity and promotion, is to assess the effectiveness of the selected promotional means of the important data indicators. Browsing volume, involving the technical data of their own website, can understand the UI of their website, the quality of the server and so on. In view of these data result, carries on the comprehensive analysis, may the reasonable consummation website, adjusts the promotion policy at any time. Consultation volume, that is, customer service consulting. Online customer service is the most direct way of communication between operators and customers. It is also the most convenient way to know your website operation problem and the service quality is insufficient. It is worth noting that the content of the customer consultation must be paid enough attention in order to targeted adjustment of the website operation strategy.

(3) Pay attention to network promotion cost input, conversion rate and ultimately benefit

Network marketing means different ways, the cost is different. Whether it's personal, groups, or large distributors, in the investment network before the promotion, must do a good job in the market analysis, but also to estimate the investment and benefit, at the same time, according to the benefit of the situation, at any time to assess whether there is a need to continue to invest, should not appear funds and benefits of the difference

Conversion rate, is the network traffic, the customer's consultation on how much to achieve the final purchase behavior. That is, how much of the promotion has been translated into actual income. This data is the whole network marketing in the most important, only to get the objective conversion rate, can prove that the choice of network promotion means is feasible, if the conversion rate is very low, it is necessary to consider whether the project itself is suitable for network marketing mode, or whether it is a means of promotion has problems.

(4) Whether there are multiple consumption in the purchase of conversion

Repeat consumption, in addition to the product itself related to the quality characteristics, sales staff skills, after-sales service, and so on, more important point is in the invisible network how to cultivate customer group marketing skills issues. In the traditional sales channels, the establishment of membership system, discount promotions, etc. is a common means. In the virtual network marketing, how to maintain contact with customers? Set up a customer database, holiday send blessing mail, gift online coupons, etc. are effective means. Only by cultivating their own loyal customer groups, their reputation will be word-of-mouth in the customer. Repeat consumption and associated consumption will also increase significantly.

Network Marketing is not a few ads can be all right. Professional analysis, timely adjustment, from the beginning into the results analysis, each step is the key to success or failure. Each step is interlocking, only the implementation of every link in order to remain invincible. This article by the http://www.niebin.com Webmaster wrote some of their marketing experience, reprinted reservations link, thank you.