Talking about the 4 basic principles of Network marketing planning

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Through participating in the training Program of Network Marketing Institute and practical participation, I understand that the original network marketing planning is a complex system engineering, it belongs to the thinking activities, but it is a strategy, plan, planning and other rational forms of thought movement, is directly used to guide the enterprise Network Marketing practice. It includes changes to the Web page design and improvement, as well as search engine optimization (SEO), search engine pay rankings (SEM), and customer interaction and many other aspects of integration, network technology and marketing experience of the coordination effect of the results.

According to the different network marketing activities as well as the problem to be solved, the network marketing plan also can have very big difference. We should be based on the current international E-commerce and network marketing concept to develop effective and consistent with the enterprise's own network marketing program. However, from the general Law of Network Marketing planning activities, some basic content and preparation format have common or similarity.

Before, I always thought that has a good idea, good ideas, can give the network marketing plan to provide the good idea. Instead, a successful network marketing plan requires careful planning and design, and, Network marketing planning is also a relatively long-term project, look forward to using creative to complete the network marketing planning, such network marketing planning plan to let the site's marketing in the overnight a huge change is not realistic. Therefore, to do an excellent network marketing planning program must meet the following 4 basic principles:

1. Systematic principles

Network Marketing is the network as the medium, the integration of Internet resources and technical tools systematic business activities, but also in the network environment of marketing information flow, business flow, manufacturing flow, logistics, capital flow and service flow management. Therefore, the Network marketing plan planning, is a complex system engineering. Network Marketing planners must take the system theory as the guidance, the Enterprise network marketing activities of the various elements of integration and optimization, so that ' six streams ' are prepared, complement each other.

2. The principle of innovation

The network has brought great convenience and freedom for customers to compare the utility and value of products and services of different enterprises. In the network marketing environment with more and more personalized consumption demand, it is the key to improve the utility and value by innovating and creating the product characteristics and service characteristics which are suitable for the personalized demand of customers. Special dedication in exchange for special rewards. Innovation brings features, and features not only mean to be different, but also mean extra value. In the process of planning the network marketing plan, it is necessary to build a thorough understanding of the network marketing environment, especially the customer demand and the competitor's trend, to create the product characteristics and service features which are aimed to increase the customer value and utility and to be welcomed by the customers.

3. Operational principles

The first result of network marketing plan is to form Network marketing plan. The network marketing plan must have the operability, otherwise has no value to speak of. This operability, manifested in the network marketing program, according to the target and environment condition of the enterprise's network marketing, the planner makes a thorough deployment, detailed elaboration and concrete arrangement on the problems of what to do, when to do, where to do, who to do and how to do it in the future network marketing activities. In other words, the Network Marketing program is a series of concrete, clear, direct, interrelated action plan directives, once implemented, each department of the enterprise, each employee can identify their goals, tasks, responsibilities and ways and means to complete the task, and know how to work with other departments or employees to collaborate with each other.

4. Principles of Economics

The network marketing plan must take the economic benefit as the core. Network Marketing planning not only consumes a certain amount of resources, but also changes the configuration state and utilization efficiency of enterprise management resources through the implementation of Network marketing scheme. The economic benefit of network marketing planning is the ratio between the economical benefit and the plan and the implementation cost of the plan. Successful Network marketing planning should be to achieve the maximum economic benefits in the case of planning and project implementation costs, or to achieve the target economic benefits with minimal planning and programme implementation costs.

Author: Lu Xiaodong

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