Talking about the brand marketing of enterprises

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In the 2012, when the "electric business" developed so rapidly, many small and medium-sized enterprises know to want to expand the scale, must be marketing their own brands, many companies rely on traditional SEO to achieve a profit for many years, to this year, the search engine on the adjustment of the attitude of SEO led to the traditional SEO technology has been unable to bring benefits for enterprises, Many enterprises are actively seeking breakthroughs, Yu Du that if the optimization technology to achieve profit is no longer a reality, to the development of enterprises must learn to marketing brands, which is also the higher level of SEO requirements, that is, SEM.

When it comes to SEM, a lot of people think nothing but search engine marketing, concept is also a comprehensive and effective use of search engines to carry out network marketing and promotion, not or rely on search engines to make a living? In fact, Yu Du think, SEM should not be limited to the control of search engines, To realize its value more to explore other ways, combined with personal limited understanding, Yu Du summed up a number of corporate brand marketing methods, there are new methods, of course, there are old, the view only represents Yu Du personal views, if there is wrong, but also hope to criticize correct!

SEO is just the initial stage

Many companies are more focused on SEO, think that SEO can bring the most intuitive benefits to enterprises, so the comparison does not mean the construction of corporate brand, which is not a long-term development of a view, SEO is its own intuitive characteristics, that is, the benefits of visibility, but can not forget, in fact, the ultimate goal of SEO is SEM, And the ultimate goal of SEM is to profit, want to long-term profit, it is necessary to change the single SEO marketing means, do more brand marketing, assistant to SEO can achieve long-term profitability!

Micro-trust public platform

To ask what is Tencent's most successful mobile platform products, no doubt, not micro-letter.

The biggest feature of micro-letters is looking for people based on lbs, this is why micro-letters such applications are mostly dubbed as "YP Artifact", micro-letter can help you find you near the men and women, based on Tencent QQ huge real-time chat users, micro-letter This product came out, swept the entire mobile market. and micro-letter public brand is tailored for the enterprise of a marketing tool, you can realize the real-time push message, automatic response, the micro-platform of their own two-dimensional code to give others a sweep can be informed of a large number of corporate information, indeed a lot faster. The novelty of this year's launch, now the development is not very mature, specific to what kind of enterprises, so that can maximize the use of this micro-trust public platform, are now in the study of the problem, but, Yu Du believe that later it is definitely a mainstream enterprise must choose one of the marketing tools!

Cooperation Brand Strategy

Enterprises may encounter bottlenecks in the early stages of development, this is the confusion of all enterprises, different enterprises will choose different solutions, and the most effective is the strategic cooperation, with their opponents to establish a cooperative relationship between the enemy to achieve common interests, in this process is not only to obtain the benefit so simple, More for the development of enterprises made an immeasurable contribution!

Cooperative brand Strategy is also a composite brand strategy, many times the two companies in the brand at the same time in a product, on the demand for cooperation, which is accompanied by fierce competition in the market with the emergence of a new brand strategy, it reflects the mutual cooperation between companies. A product at the same time the use of enterprise cooperation brand is the result of modern market competition, but also the result of mutual expansion of corporate brand. This brand strategy is now very common, such as "FAW Volkswagen", "Shanghai General", "Panasonic-Little Swan" and so on.

Extensive enterprise activities and repair

If an enterprise wants long-term development, let their brand more famous, in addition to more publicity brands, corporate brand culture to be synchronized, to achieve brand marketing success, must have a strong corporate culture, and the positioning of corporate culture, directly related to marketing ideas and marketing image of the formation and play a role, To determine the effectiveness of cultural marketing.

Enterprise activities can be enlarged to accelerate the construction of corporate culture, now some big companies such as Baidu, Sina, Tencent and the like, if you are concerned, you will find that almost every month there are activities, and more for public activities, people can participate in the brand marketing is very useful, and these big companies are so focused on enterprise activities, And the stronger we are, the more we can learn from them.

Other suggestions

In fact, the brand is not a matter of overnight, but there are extreme individual phenomena, Yu Du in the last come out to see everyone together, as for practical not practical, it varies from person to person!

Often in some micro-blog and funny short film to see someone claiming to come from Shandong Lanxiang Technical School or say Shandong Lanxiang welcome you! and has always been a hot topic of conversation, which has a lot of stories, specific you can go to search to understand, I believe that these whether it is a spoof or attack, but Shandong Lanxiang Technical School This brand is fire, The network is well-known, this is not a successful brand marketing it? Of course, such marketing is spurned, and full of too many uncertainties.

Weibo is now the quickest tool to deliver information, and Yu Du's latest news every day is a little-known thing. Weibo has a lot of hot topics every day, these topics if used to sell brand words believe good, and now Weibo marketing is also a new career!

This kind of way is not good control, recommends careful choice, but once chooses the appropriate words, the effect is very objective! The above method is just Yu Du analysis, industry on the brand marketing has its own unique new, each enterprise also has each enterprise's characteristic method, everybody also has any good idea all may write to share! Or you think Yu Du point of view is not right, welcome to my blog message exchange!

Source: Wuhan SEO http://www.wappcn.com/, reprint please Ming source.