Talking about the marketing of visiting--blog marketing

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Foreword: In the daily promotion process, everybody must have contacted the blog, knew the blog use, that what is the blog marketing? Blog marketing is simple to say is based on the blog this network application form of marketing promotion, that is, the enterprise through the blog platform, to the target customers to deliver valuable information, Finally realizes the enterprise marketing target dissemination and the promotion process.

In a sense, blog marketing can also be called call-type marketing, why do you define it? That's a citation blog. The emphasis is on identity identification, and different blogs are aimed at different target groups. To realize the value of marketing, we must attract more and more target groups to visit or visit the Enterprise blog, through such visits and interaction, to achieve the purpose of information transmission.

Here is a letter to talk about blog marketing "those things."

In recent years, blog has been developing rapidly, according to incomplete statistics, the user scale has exceeded 100 million people pass. Blog is not only an important embodiment of internet interaction, but also one of network media information channels. Blog and its authenticity and interactivity has become more and more netizens to obtain information one of the main ways. The great influence of blogs makes more and more enterprises realize the importance of blogging.

In a sense, the Enterprise blog is standing on the shoulder of the "giant" marketing activities. Here the "giant" is the provision of free blog platform, including Sina, Sohu, NetEase, Baidu, TOM, Tianya and other large-scale portal site platform. What are the benefits of creating blogs on these platforms? First, these sites themselves increase the reliance of netizens on corporate blogs. Secondly, if the content of the corporate blog is recommended to the home page or blog Channel home page, the enterprise will be more users of concern.

Blog as a new marketing platform, its core is interaction. Identification and precision. In contrast to the traditional sense of "wide spread", blogs emphasize "niche communication". Therefore, compared with the traditional marketing method, it has distinct characteristics.

(1) Blog marketing targeted Strong

Each blog has a different target audience and a specific target group, each user focus is not the same. Therefore, enterprises in the process of doing blog marketing can be based on enterprise product characteristics, to find a fit crowd, to achieve precision marketing.

(2) High cost-performance of blog marketing

Enterprises from the blog to use the blog for marketing, not only a relatively small investment, the use of appropriate methods can also achieve good results. Because each blog is not only the publisher of information, but also the recipient of information, through the blog and visitors to the exchange of information, and then with the power of the blogosphere, you can gather the message to guide the network of public opinion, so as to maximize the spread effect.

(3) Blog marketing can grasp the target group's "eyeball"

The forms of the blog are diverse, compared with a single soft text, the blog is visible, readable, audible, content writing, blog is also more flexible, so the target group is more willing to browse the content of the blog, but also easy to accept the message sent by the blog. So as to better achieve the purpose of corporate blog marketing.

Write here today, this article mainly describes the blog and blog Marketing general overview and characteristics, the next letter will be with you to Exchange blog hidden wireless business opportunities.

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