Talking about the popularization mode of medical website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Medical industry in China's market is a very worthwhile to promote the place, Baidu more than 70% of the PPC ads are made by the medical industry to contribute, but also reflected this from the side. This not only requires the promotion of traditional media, now more and more netizens in China, "Baidu, you know," is every rookie of the first online lesson, so the information brought about by the network more worthy of the attention of various industries, the medical profession should intensify efforts to promote the network.

From graduation began to enter the medical circle, now has more than 2 years, has also drawn a lot of medical industry to promote the experience, now here to share with you the personal ideas, simple talk about the hospital website promotion model.

A, search engine pay promotion

Now netizens online search has formed a habit, do the medical profession, must do a long tail keyword to bring the flow, this kind of directional flow conversion rate is the highest. Of course, Baidu bid promotion is also to do, this point does not have to question, you do not do bidding promotion, Baidu is not to give you a good face to see, because Baidu relies on this to make money. Any more successful hospital projects, such as male division, gynecology, beauty, no one does not burn money in Baidu.

Now in the medical industry paid to promote, in my opinion has entered a vicious circle, an average of about half a month, pay advertising words click Fee will upgrade a grade, several, or even dozens of hospitals to scramble to buy a keyword situation abound, malicious click of the situation is not a few. Every month, the budget is climbing, there was a hospital mister told me such a word, "the budget slowly add it, add to the end there is always a bottleneck, will be someone quit, the last is a big blowout, and finally will return to the original point of", yes, no matter how the fight, the winner is always Baidu.

Second, SEO promotion program (SEO keyword)

Hospital industry SEO Promotion in the overall promotion of the proportion is lower, mainly engaged in hospital brand promotion, Word-of-mouth promotion,

The purpose of optimization is also to promote the hospital brand. Whether the site keyword rankings, soft text promotion, are only side of the site itself marketing. I have seen many large and successful hospital Web site titles, such as:

"Shenzhen * * Hospital is the best in Shenzhen * * Hospital, Shenzhen * * * Hospital, * * National ranking *",

"Shenzhen * * Hospital, three armour * *, the international leading * * base"

None of the headlines are propaganda about the overall brand of the hospital.

At present, a lot of people on the overall understanding of SEO stay in the site ranking this piece, now do a lot of storm rankings, if the website title brand propaganda, add nested into the appropriate SEO keyword, may be a suitable choice. I've done tests, the same keyword ranking, two posts, a SEO keyword (ranked Baidu first), another brand to promote nested keywords (Baidu ranked second), the second click Rate is greater than the first, and the visitor records show that the brand promotion of the word conversion rates are much higher. And everyone is a little fuzzy on this one, I take 2 examples to illustrate:

http://www.pfzxmr.com (keyword scar)

Scar Repair _ Scar Treatment _ scar Hyperplasia _ Go scar Method-First Choice Shenzhen * * Hospital SCAR Repair Department

Http://www.szmfyy.com (recently in hand, the key word is the transplant operation, the price of planting hair, plant hair fee)

Hair Transplant _ Shenzhen Transplant Hospital _ Transplant advanced _-sik-Hair price transparent _ hair effect Guarantee-preferred Shenzhen * * Hospital Hair Transplant Division

Third, the question and answer promotion, the software promotion, the local forum promotion

Network this piece to do the brand promotion, the main is to use Baidu to know, search and ask, Jinan local forum, and so on, vigorously promote the brand, once the brand played out, but also worry about no outpatient volume? The medical profession more needs the soft article promotion, this also is one kind of brand propaganda, when this soft text is reproduced by many people, It not only brings benefits, it is also a long-term propaganda. Take Shenzhen this piece, the community a lot, how to make good use of these communities to achieve the purpose of promotion. I believe we all have a lot of ways, the best way is to reach a cooperative relationship with the local community, of course, both sides are beneficial, why not?

The above is my opinion on the promotion of the hospital industry, take out to share with you, if we also have a good way to promote, exchange, after all, we are doing the Internet, communication learning is the most to promote the growth of learning together. Welcome to discuss with me. This article from http://www.pfzxmr.com reprint please specify the source!