Talking about: The promotion method of the insurance industry website

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When it comes to industry sites, we all know, is the most popular in the two years a kind of web site, a lot of webmaster friends have done their own industry website, today to exchange the industry is the promotion of the site, of course, I am the insurance industry as an example.

Web site to promote the method, we are very familiar with, conveniently picked to be able to say a lot of commonly used promotional methods, but for a separate industry is different. For example, I said the insurance industry, this type of industry site's biggest feature is that competition is fierce, the threshold is higher. This kind of website is not to say that everybody can do, of course, if you only for personal hobby, that is OK. Insurance in real life, we all know, often encounter street sales insurance salesman, we all know that this is not a good job, then if the insurance industry from the potential of e-commerce, on the bright sky, reversing some sales, operating confusion.

For the insurance website for freight insurance, domestic do relatively good, not many, everyone through Baidu search under the "Freight insurance" will find a site to do a good job, of course, you can also use Google, Bao Express they can do so, we today to analyze.

General promotion Today we do not talk about, today we are talking about the following areas:

1, to ensure that the industry leader or leading position

Do the industry site, you have to ensure that your site in the industry leader or leading position, whether you spend money to buy ads, search engine auction or, this to have, because of this, your users will trust you, will buy your account. The site is the same, without credibility, there is no need to talk about customers and business.

2, extensive channels, extensive cooperation

Network cooperation is the same, you and your partner may be the same user base, have the same needs, you can reach a certain degree of cooperation, you do not have to pay, only with you to provide a convenient, extensive cooperation channels, cooperation companies, then your network of contacts open, work well done.

3, do not pursue IP as the goal, traffic is only indicators.

Website promotion is easy to go into as long as IP\PV misunderstanding, here, I would like to say that the industry site IP is important, but more important is the user, this possible meaning and "word-of-mouth" a bit similar, that is, traffic and word-of-mouth to be equally important, otherwise word-of-mouth is not good, your flow is bigger, hit the larger, flow is only an indicator, Ultimately, the flow of traffic into the user.

4. Do sem

Cargo Transportation Insurance Industry website, is a relatively new industry website, before many people are done in reality, and then with the development of E-commerce, this kind of web site also developed rapidly, so want to compete, you have to do SEM, of course, this contains SEO, I would like to remind that if you do industry site, preferably from the start of construction, Should consider the problem of SEM, let SEO carry out the development of website construction always.

Well, today and we discuss so much, this article for the original article, reproduced please retain the source.