Talking about the thinking strategy of website operation

In the Internet circle of friends not only focus on the Internet this point, or focus on some so-called internet marketing skills, everything and the internet is not related to the article or techniques are directly skipped or not pay attention to, this is a misunderstanding. In fact, a lot of internet marketing skills is a rising technology, not too much of the foundation and precipitation, many times we call some "cheats" are also groping themselves out, and can not be said to be a theory or law.


 


However, compared to the young internet thinking, a lot of traditional enterprise philosophy is indeed a piece of untapped treasure, whether it is management or marketing science, and so on, the essence of its ideas are the test of the Times, and effective. I personally think that if we can learn from the traditional enterprise marketing, management master accumulated theory and apply to the site operation level, I believe, we will be very helpful.


 


in a way, managing a Web site is a lot like managing a company. Webmaster is the CEO, the content of the site is like the company's products, the site of the page as if the product packaging; Today we will combine some classical management, marketing law to guide the operation of the Web site thinking strategy, I hope to help.


 


1, Murphy's Law


 


"Murphy's Law" originated in a Captain America named Murphy. Because he thought a colleague was a bad egg, he casually said a joke: "If one thing can be messed up, let him do it will be bad." "Later this sentence was extended, there are some other forms of expression, such as" If a bad thing can happen, no matter how small the possibility, it will always happen, and cause the greatest possible loss, "" can be wrong, will eventually go wrong "and so on.


 


Application: Why don't you ask yourself what's wrong with your site? Some people say it is a hacker attack, some people say is no traffic, some people say is by search engine K, some people say is malicious collection and so on. These are all right but this is not the most important reason, in fact, many webmasters have experienced these problems, but the site is still very good operation down. In fact, everyone is afraid of the problem is that the site does not make money. The reason why most people give up their hard work for many years of the site, most of the reasons here.


 


So if you build your station just to play, or want to meet some friends, or want to try something new, and never think your site will make a lot of money, will profit. Then I can be very sure to tell you that this site in the future will be due to not make money and give up, no matter how excited you are now, how great the ideals and ambitions. Therefore, the webmaster or the website operation friend must go to learn how net earns (if you really regard the website as a business to do).


 


2, Cask law


 


is also called the law of the short plate, the water of the bucket is made of many pieces of wood, the water is made up of these boards together. Bucket law shows that the ability and level of an individual or organization is not determined by the best part, but by the inferior part.


 


Application: The success and failure of a website is not determined by: Wow, our brand is very loud; Wow, how good our products are, wow, how exquisite our website is, how high the quality of our website is; Wow, how cool our website technology is. Yes, your website is very loud, Mengniu brand is also very loud; Yes, your products are great, no one doubts the quality of Nokia handsets; Yes, your content is very good, "Kong Mencius" should be no worse than you; Yes, your site's technical results are superb, But the user can not find what they want ... A site's success and failure, positioning and creativity is important, but if the webmaster (the CEO) can not be a comprehensive review of their own site those things short board, which is weak, then this weakness will limit the development of your site. 新浪微博为什么势头急转直下?是他的技术团队不够强大?资金不够多?设计不够好?宣传力度不够?错啦，新浪微博最大的弱点(我个人认为)是他的僵尸粉太多了!而微信，就好很多，虽然也有许多僵尸粉，但占比少很多， After all, micro-letters only limit the mobile phone landing. Therefore, you webmaster friends, we must first think, our site's weaknesses in where to improve your weaknesses, than the pursuit of PR2 how to upgrade to PR3 actually much.


 


3, watch theorem


 


only with a watch can easily know the time now, that is not with two watches can be accurate to determine the time you just saw is correct? The answer is no, having two or more than two watches doesn't tell you how much time you're prepared for, it only makes you lose information about the exact time. Of course, the premise is that these two watches are not the same time.


 


Application: every webmaster or website optimization personnel, should set the sole goal for the website. Too many goals affect our actions and we don't know how to move forward. Some stationmaster wants to do the website to have the traffic, but also hoped that the SEO can do well, also wants to do the social media, and wants to do well the design and so on. Yes, these things have to be done, but we should only set a goal at different stages, after this stage, we will do the next phase of what should be done. That usually I in the analysis of the customer site, first go back to understand the site's indicators, in different indicators stage, such as the new station, then I would recommend him to enhance the trust of the site, not too much pursuit of traffic. After this stage, the site slowly grew up, in to expand the capacity, to do the topic, impact flow, another stage, then to pursue the brand. Trust degree => Flow => brand, you see, each stage only the only goal, so that things will be more efficient, the purpose will be clear, this is the law of Watch to webmaster Friends of the Enlightenment.


 


4, 80/20 law


 


80/20 Law I think the webmaster friend is very familiar with, this law by the Italian economic home Pareto put forward, that is, everyone is familiar with Pareto law. The 80/20 law means that in many phenomena, 80% of the results, from 20% of the reasons, 20% of the effort, often produce 80% results. This rule is widely used in many ways.


 


application: Search industry friends are deeply touched, the site 80% of traffic from 20% of the core keywords, many long tail word number, all add up also will not exceed that 20% of the flow. But we also need to note that the hot word is hot because there are a lot of people in the attention, in the input. Small station said it is to start from the long tail, in fact, most of the clients received the case of their own site must optimize some of the hot words, to the end of the money spent, has no effect.


 


Don't blame these customers, in fact this is human nature. Most people are in pursuit of the 20% part, but never get it, and cause a lot of wasteful waste of resources. And the real 20% of the few in pursuit of the 80% blue sea, the result of their success. If you can understand the logic of the relationship, if you can understand this included in the "I Ching" of the sermon, you will never be easy. Our efforts today for the 80% long tail words will give you the 20% "unreachable" at some point in the future.


 


5,
Razor's Law

 

The law of
's Razor was proposed by William of the British Olympian. In his assertion of the doctrine of the name, the Austrian William said: "Do not waste more things to do with less things can do good things."


 


application: Everything should be as simple as possible, not simpler. For the webmaster, do not for the sake of the map and not to do to help the user things, but also do not trick, do some to the user actually help is not small, thankless things, just to meet their perfect plot. I believe that there are some stationmaster will have the plot of perfectionism. A lot of examples, I would like to cite a: the problem of the URL. The URL of the site changed and changed, in the end is the directory structure is good or. is the HTML good or is the direct dynamic display good? Results The light URL changed many versions, wasting a lot of time. Finally come to the conclusion: the URL or custom good, so each article has to give it a name, learn a lot of Western Web site patterns.


 


But the problem is that the foreign site content itself is in English, most of the URLs are named after the title, there is no need to manually deliberately modify. But the domestic is Chinese, and then translated into English, this is needless to much work, others can not understand. If, in turn, you want to let foreigners themselves to the URL of each one to think of a Chinese title, they will definitely not do. This is what I said, everything should be as simple as possible, do not waste a lot of time on extremely minor matters. I think this is the best revelation of Occam's law.


 


6, alcohol and wastewater law


 


Law of liquor and Sewage: a spoonful of wine poured into a bucket of sewage, get a bucket of sewage; pour a spoonful of sewage into a bucket of wine and get a bucket of sewage.


 


application: This Law and we "a mouse excrement bad porridge" is a meaning. For the best application of this law, I personally think it is often analysis of our GA data, to see those pages are always high bounce rate, or those pages are always as the final Exit page, which pages stay online for a short time. For these pages, we need to optimize. After all, do not expect a new visitor will have too much patience to see your entire site, often a partial to make him dissatisfied, or a block to make him feel disgusted, he will think your site is that, that vice. So in order not to let these rat excrement destroy you hard boiled for many years of gin and tonic, you must do a good job of renovation optimization, you must often use GA or Baidu statistics these tools, good to analyze your site indicators.


 


Actually, there are a lot of these classic ideas, usually read some good books, learn some masters of the nutrition, practice their proven concept, and apply to their own website, I think you will be more and more successful, do not grope yourself, open your pattern, outside the world is very beautiful.