Talking about the three major aspects of website and Network marketing analysis

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more and more enterprises and individuals to realize the necessity of network marketing, more and more network marketing service organizations also recognize that in the development of network marketing, the targeted network marketing analysis is necessary. Through Network marketing analysis, using data to guide the development of Network marketing steps, can effectively improve the efficiency of network marketing. This article is to give you a brief introduction of the Web site and network marketing analysis of the three major aspects, from these three major aspects can quickly grasp the overall profile of the website marketing analysis.

First, the basic analysis of the website:

① Domain name positioning Strategy Analysis:

As the saying goes, "name is not right, words are not smooth." To build a website brand, start by choosing a domain name. After the domain name is selected to revise, must "bones", the domain-based network marketing work certainly needs to restart. So in the domain name selection to be cautious, more contrast and analysis, select the appropriate domain name.

② website structure, design and operation analysis:

The website is the foundation that carries on the network marketing. Site analysis is mainly from the site connection, response speed, the structure of their own analysis. Website analysis can effectively master the various types of Web site operation data, so as to consolidate or improve the advantages of the site for in-depth development of various forms of network marketing lay a solid foundation.

The second is the network marketing analysis of the website

① Search Engine Optimization Analysis:

including keyword analysis, Google rankings and search results analysis, Baidu rankings and search results analysis, Yahoo rankings and search results analysis, Soso rankings and search results analysis and so on.

Facts prove: Comprehensive network marketing done better site its Google PageRank value is generally higher. Enterprise Website PageRank value above 4 or comprehensive website PageRank value above 5 can think its application net marketing effect is more ideal. E-commerce observation

② Access and Traffic analysis:

Including two major aspects, one is through the professional statistical system to analyze the website visit. Traffic analysis is one of the important methods to measure the effect of network marketing. The second is Alexa ranking analysis, user viscosity analysis. Alexa analysis is one of the important ways to analyze the competitor's network and analyze the network marketing. The Alexa analysis mainly includes the world rank fluctuation analysis, similar website comparison analysis and so on content. Remove very few malicious cheating sites, Alexa for various types of sites have a relatively uniform standard of evaluation, which makes Alexa data has a reference, network marketing analysis is one of the important ways.

Through these statistical analysis, can be targeted to improve the site, to achieve more effective access to enhance the site brand.

The third is the analysis of website and its operation competitiveness

Analysis of technical competitiveness of ① website

Mainly refers to the site technical aspects of the analysis, such as whether or not to have the use of more advanced practical technology, whether the operation of the site to provide a good technical support.

Analysis of ② website marketing competitiveness

Four Stages of network marketing: from the initial pure enterprise information release, to the interaction between enterprises and customers, and then to relatively simple transaction behavior, and finally into the customer value-driven intelligent marketing phase. Because the enterprise environment and own resources are different, different enterprises for web marketing and network marketing use of different, this also further rise to the "website marketing Competitiveness" level.

Analysis of the competitiveness of website marketing to do is, through the industry and its Web site competition, internal resources and product/service characteristics and other related factors on the basis of comprehensive research, analysis of website marketing competitiveness, enhance the competitiveness of website marketing, enterprise Network marketing activities to achieve a multiplier effect, reduce blindness, Increase the rate of return on investment.