Tell me about the basics of SEO that primary webmaster needs to master

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SEO technology is actually very simple, in the first contact with it when feeling both mysterious and unfamiliar. This article is mainly for the novice to see, it is said that the new station to build the optimization skills.

I. Determine the type of your website

Simply say is to determine their own website is doing, now most people have the problem of parrot, see other people's website traffic up, make money, they also immediately into the fight, also do not consider themselves can do. So in determining what site you do before you must understand the situation: 1, such a site has no market prospects, what kind of competitors. 2, determine to do this type of station, they have the technology to make him perfect, the site in the operation of the problems encountered can be resolved. 3, this site is not worth the value of their own to do, their energy can be paid back.

Ii. Rationalization of Domain name selection

Domain name to make it meaningful, because a good domain name is a prerequisite for the success of the site, only a good domain name to enable users to remember deeply. How to do the domain name well? In fact, very simple: 1, short domain name, 2, easy to remember, 3, easy to spell; 4, the domain name to have meaning.

Third, the establishment of website keyword

Now there are a lot of tools to choose keywords, some can choose long tail keywords. Now the network competition is more and more big, stationmaster often have to choose long tail keyword, this is a helpless but very effective choice. Simply say how to choose the long tail: I personally have a website construction site, the choice of keywords are: "xx website construction, XX website promotion", some novice said, directly do "website construction, website promotion" These two keywords is not better? Can get more traffic, pick up more lists, Because the long tail can be easier to do up, but also involves the analysis of the user's search habits. So within one months, I have done the site Baidu, Google first, so the keyword ranking determines the flow. Keyword selection should be based on the type of their own site analysis, so as to effectively select the keyword.

Four, build the website

When determining the type of site, select the keyword and start building the site. In the establishment of the site to pay attention to the layout of the site, the site which pages to put which keywords. On the home page to place their chosen key keywords, appropriate to add a certain long tail keyword. Now Stationmaster's technology is limited most uses are the CMS, here recommends two, the ASP recommended KINGCMS, the PHP recommendation Dede, therefore the layout puts the keyword to become the most important work.

V. Content of the website

The content of the Web site can not rely on sticky copy for a long time, the content is best original, in less than the original requirements must be false original. Spiders, robots are eager for fresh things, original is very easy to attract their attention, so that your site will get a good weight. So the content of the site is related to the quality of the site. The core value of the site is concerned with content.

Six, outside the chain and included

The outside chain is the search engine weight and the rank important basis. When the Webmaster Select link time must not blindly to do the analysis first, otherwise will appear extremes. In the exchange of links is the best and their own site types and content related to the good site exchange links. and exchange links the most important thing is to insist, and the site is not difficult to collect, as long as the updated site will soon be included.

SEO mentality is the most important, technology can learn to continue to add, only to adhere to not impetuous then you get the core technology.

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