That's how online marketing started.

December 26, I came to Hangzhou, is officially joined the Redwood Tree, a company full of mysterious color, the famous tour of the United States entrepreneurs Zhu Investment, his magical son to manage, with world-class real-time interactive technology, in China has hundreds of research and development engineers, the current mainstream product is online video system, A lot of technology goes beyond the WebEx they once started (bought by Cisco for 3.2 billion dollars). The next three days are my busiest time, on the one hand is need to understand all of its business, on the other hand is the need to implement online marketing business of more than 40 people work, fortunately, everything is very smooth, 30th began to work, the usual need to do the inaugural address, which for me is a very easy thing, Because the speech was almost my daily job, and the whole business of the Redwood tree almost completely adopted my plan, facing the whole company staff, the business introduction is very smooth, but the meeting almost did not go on, because I cried, for a 40-year-old man, it is difficult, I have 15 years no tears, but I am really excited ah.

I've been in marketing for 18 years, 2000 away from Ufida to do CRM, is the database marketing and marketing automation, finished to now, I have no less than 10 kinds of foreign CRM software, implemented hundreds of projects, saw thousands of enterprises, but the traditional software companies operating methods, encountered many obstacles, To this end I went to the Internet enterprises, database marketing, exhibition marketing, mobile commerce and other industries well-known enterprises work, hope to be able to inspire, almost every enterprise is to stay for a year, I work very hard in every enterprise, have very good performance, the boss is very good to me, but it is difficult to leave me, and therefore attracted a lot of criticism, But I can only say to them: I am very grateful for the opportunity, I have a lot of harvest in every business, and I hope to work with you in the future, because we have the same goal.

Flash 8 years have passed, many of my friends have started to retire, but I also want to try: the hope that through the technology upgrade to small enterprises in a very small investment, business development, hoping to let professional marketing business let non-professional professionals easily master. In this goal, I constantly adjust my marketing plan, in dozens of enterprises in the trial, I went to train the marketing staff of these enterprises, the original is to do business assistant of the Little girl, the monthly salary of less than 2000 yuan, only the specialist education is not marketing professional, but they are very careful, a year down their income can be doubled more than three times times, They can not express their feelings, had to say: "My parents thank you very much!" ”

In February 2007, TURBOCRM CEO Xue invited to attend a small symposium to learn about redwood trees and meet Zhu Lei, a simple Chinese who spent 20 years in the United States, only to know that they were doing web conferencing and didn't know the magic stories behind them, Not even with Zhu, perhaps it is because there is no business connection, we communicate very much, I introduced to him my philosophy, leaving the marketing of CRM must not be effective marketing, internet and Mobile information technology to direct marketing means richer, and to use the idea of software marketing platform, To use the telecom program to operate marketing services, and so on, more important is to tell him I planned the marketing program, a repeated 8 years based on the application of CRM marketing program, from the first based on the search database marketing, from the transformation of saleleads to do a good job of SEO, to join the EDM, Webinar Way to enrich the direct marketing means of online database marketing, to the later based on the online marketing platform marketing services operations, but also to introduce to him our customer situation, including my experience in billion-us soft, how to let the search engine input from more than 100,000 to tens of thousands of per month, But customer leads have increased many times, in particular, let him see, can support more than 600 agents and a nationwide sales of large customer Business department, a monthly supply of more than 4,000 sales opportunities of the team is only 5, 6 young girls, no marketing background, education is not high ... Our chat is very relaxed, he almost every month from Hangzhou to Beijing, we all need to see a below, including when I was in the hospital. Until one day, he told me their goal is also online marketing, SME-oriented online marketing, I realized that I was working with TURBOCRM, of course, and marketing business. He invited me to join, the method is very clumsy, just said: "I came back last April, if I can know you." "I went to Hangzhou to visit, I went to understand their expectations of online marketing business, and finally I accepted, only because he was able to fully accept my business plan."

Zhu Lei often ask me, what is the most appreciated enterprise in China? I speak Baidu, Alibaba, on the one hand they are world-class enterprises, on the other hand is their business value; he asked me to surpass Baidu, Alibaba Enterprise is what kind of enterprise, I speak is dares to challenge their enterprise!