The creative expression in Network marketing

Recently watched a number of Web sites, to understand their http://www.aliyun.com/zixun/aggregation/10998.html "> creative marketing, found that some good planning are from the generations and even the first." I analyze three of these cases and experience them together.

The first case was found at the net cargo meeting. Traditional exhibitions and trade fairs, is to decorate their booth, waiting for customers to stand advisory, lively point, will be issued a number of active booth. In July, Guangzhou fourth session of the net, from Yiwu Shang Wholesale City booth Unique, this shop more than two years on the network to set up 5,000 distributors of the team, their positioning is clear, is to help customers "5000 purchase 1000 varieties of products." The young team who attended the show learned that the visitors to the net would be the young shopkeepers of Taobao, and is eager to find in the network can be small wholesale suppliers, so, their psychological characteristics of visitors, creative a series of interactive activities, so that the exhibition is full of stimulation, heartbeat, surprise, happiness, harmony, Let the new customer with the best impression, so that the old customers added a new stickiness, many customers even in three days time every day to patronize the booth. Wu Qingwei, general manager of the company said that our interactive activities include: one yuan seconds to kill join fee, award-winning questions and answers, order to send computers, 0.5 super seconds kill, on-site auction and other activities. Such interactive activities to ensure that the booth before the flow of people such as weaving, prepared 12,000 brochures before the two days were robbed empty ...

Shang Wholesale City has a no stock purchase agent agency, need to pay 800 yuan to join the fee, after selling by Shang Wholesale city instead of shipping. The net goods meeting, Shang wholesale city for three consecutive days to hold "one yuan seconds to kill join fee", every 2 hours held once, using mobile phone to enter the method of the designated number, the first entry of 5 people can be free of 800 yuan to join the fee. Finally, 50 shopkeepers received the award and became franchisees. Their "order to send the computer" activities, the provision of the net during the period of a purchase of the goods and ensure that the completion of the one months, 50,000 of the reward of the computer, the storage of 40,000 of the reward refrigerator, the results are all rewarded out. Small activity "0.5 yuan Super second kill", pay 0.5 yuan to participate, the scene line has more than 1000 people.

The second case is Taobao on the mr.ing, it is a male shoe store Taobao, online shop has 10 of art and photography, with the best creative implementation of the shop's single winning strategy. In 2009, their 091-model breathable men's shoes were retail 80,000 pairs in three months. In many of the ideas they have a soft article, the title is "from the Italian film to see men's clothing", the content is from the interpretation of the Italian film "mature male, I love You", analysis of the actor with fashionable dress to coax girls happy. The end of the article said that boys with breathable good casual shoes with shorts or jeans on the side looks good, and cleverly with the link to take out Taobao this pair of breathable shoes. This article was once familiar on the web.

By the year 2010, another pair of men's shoes was unveiled. Young creative personnel for this pair of men's shoes named "Ruan Feng." Give shoes a person's name, is a mr.ing brand creative. The young man of this shop said, "Ruan Feng is not the name of a person, but the name of a pair of shoes." People who produce and sell it because it is soft, refreshing, lightweight, comfortable, breathable, so take its characteristics of homophonic call it, let it more like a person's name, give it live life. ”

May 8, 2010, mr.ing Young for Ruan Feng Creative design a second kill activities, in 4 hours to sell Ruan Feng 7888 pairs of shoes, each price of 99 yuan, the sales amount of 780,000 yuan. At the same time, activities led to the sale of other shoes is 2500 pairs, 450,000 yuan. Total in 4 hours selling shoes 10388 pairs, sales 1.23 million. Mr.ing General manager Yin Zhijiang introduced, Ruan Breeze of the whole planning is not only art, is everyone together efforts. After getting the model of the factory, mr.ing a meeting to discuss. The meeting was attended by company executives, marketing, art, and procurement, with everyone participating in each link. For good ideas, mr.ing is rewarded. They have an incentive mechanism, such as a shoe to think of a good name, will be adopted to give you a performance score. Performance score is a form of corporate rewards, the performance points accumulated more later can redeem prizes, also can choose to travel, can be.

The last case is the seller's show on the Taobao package. McDull three anniversary, the company decided to organize the anniversary, a group of graduates soon become the main force of brainstorming, they came up with a lot of good ideas, the core of these ideas is the performance of the wheat bag respect customers. The first idea is to get the customer to write a message. Each message before the wheat bag has added "witness", the relationship with the customer pull very close, a few days of activity left over 10,000 messages. The second is also very good, is the customer and her favorite wheat bag photo show. The third idea is that the wheat bag shows the three-year burst, not to speak to guide customers, let them recognize the style of the wheat bag. The fourth one is the three years of the MAI Bag customer service to the various responses to customers to be published, highlighting the MAI bag in the past few years in the customer services sincere intentions.

Network marketing activities, with a clear customer positioning characteristics, shopping group age is mainly at 18-25 years old, happy shopping, interactive shopping is their characteristics. The implementation of the corresponding sales activities, by the young people to organize more appropriate. Yehai, president of the wheat bag, said that the anniversary of the series of activities, are centered around how to occupy the customer's mind, very thoughtful. These ideas are designed by young people who have graduated from college. Guangdong TV Reporter in the interview Shang Wholesale, general manager Wu Qingwei said, "This exhibition, we do not care about how many products sold, more is the need to complete the corporate image of the display and brand image shaping." Network rendezvous on the target customers fine, is the most ideal platform for publicity. Guangzhou net goods will be 3 days, Shang wholesale city in the booth to reach the intention to join more than 300 customers, almost every passing booth distributors know us. ”