The financial tsunami has floated a ship--the integration of network Marketing Sharp Weapon (four)

Two ways to integrate

Integration of the appropriate platform, the use of network characteristics, the effective dissemination of information on the enterprise, this is the current mainstream network marketing. But in the integration platform on top of the operation, there are two to say the integration of the way.

One: Attract the attention of the Internet reds.

The integration platform needs a central point, and the internet celebrity is one of them. And the network of red people, beauty is an important one. Beauty is always the most eye-catching thing on the internet, most people pay attention to. Who can effectively control beauty, who can effectively carry out network marketing communication. Through on each platform, utilizes each platform characteristic, to the network Reds effective promotion, then, the network Reds promotion carries the enterprise information to be able to spread effectively. Let the network red hot up, inseparable from the following five factors:

A: Take Off

A famous network of celebrities many, and very direct, most of them can arouse the attention of netizens. But as more and more people take off, so the way is slowly abandoned.

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B: Maverick

Unlike mainstream thought, vigorously criticizes the mainstream thought, criticizes the mainstream morals, forms own maverick character, stands out. This approach requires a higher level of thought content, the operation is not easy.

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C: Thick Skin

As the thousands of netizens, still do their own way, the network of this quality is the basic requirements, without this basic quality, can not be a foothold in the Reds.

Sister Furong

D: Provocative

Like the maverick, but the provocative goal is to provoke certain people or groups or the crowd, in order to arouse the opponent's attack, between the Shilai, attention more and more eyes.

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E: Identity Dislocation

A man is a woman, a woman is a man. Strong play weak, weak disguised as strong, and the public's cognitive dislocation, create freshness, attract attention.

Suspenders Man

Two: Impossible to complete the task.

Network Reds is a central point of the integration platform, is centralized, the spread of the direction, all eyes are focused on a person, and another way of integration is the external shooting, each netizen can participate in it, can become a central point of the son, that center point is "not complete task." There are generally four parts to an incomplete task pattern.

1: The submission of the task

The task of setting the most important, it can not be easy, to have difficulty, or even impossible to complete the task, to exceed the ordinary life experience of netizens.

2: Requirements to accomplish together

Since it is impossible to complete the task, the resultant force is essential, so, the need for all the power of netizens, to participate in the task of the threshold can not be high, otherwise, netizens are difficult to participate in. The participation degree of netizens is an important index of the spread effect.

3: A real-time broadcast of the process

Integration of various platforms, the task of the completion of the process of real-time or delayed transmission, the process of the dots are all open, to meet the Netizen's desire to peep.

4: Interactive involvement of netizens

Through Help, request cooperation and other ways, so that netizens online under the full interaction, intervention in this event.

These are two different core platform integration approaches. The observation of various marketing examples on the internet can be summed up in these two kinds. Proficiency in the use of these two ways to understand the characteristics of various network platforms, to achieve good marketing results is not difficult.