The five main points of network marketing and the analysis experience

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Whether it is the electric business or SEO to do cps, network Marketing is always our learning and efforts of the fundamental, this boat listed the current network marketing five major points, as well as analysis and experience.

1, Target customers and marketing content, is always more important than marketing methods.

Experience: No, the business is at the root of the target customers, customers are interested in marketing content is our bright spot.

In a metaphor, the target customer and marketing content is our "way", and marketing methods can only be regarded as "surgery" one is the fundamental core, one is the weapon strategy. What is the most important, the present sentence. These two are the foundation, this foundation is done, do steadfast, can aim at these two points to plan the marketing method (for example emotion Marketing, Member system marketing and so on)

2, all customers need to subdivide treatment, a few always decide the majority.

Experience 1: Our products and services, our energy and efforts, it is impossible to adapt to all the people, so only the market segmentation, do fine. One point to achieve the ultimate, to make their own characteristics.

Experience 2: Analysis of their own sales, the best selling is what kind of products, are those products, what is common? and are those customers who are buying these products and are interested in those products or services. These products and customers are certainly only a small part of our products and customers, but the sales are a large part of so, the analysis of their thorough, to our own services and product marketing is not a little promotion.

3, to promote customers to purchase orders, is a certain process.

Experience: At first, I am not quite clear, but combined with my actual work experience, a little understand.

Users are attracted → access from the channel → page vision → view product service items or material styles → product prices → whether it is in line with their own needs → inquiry product Services puzzle → product service comparison → understand the shop qualification → generate trust → purchase.

Comprehensive own experience, this is the user's order process, and the product category is different, the user of the process of each point of focus is not the same, we have to do is to analyze their own category of users of the process point of focus, such as: women's and skin care users on the page visual feeling of the focus of more; Digital product or software service class, Customer service items and product prices, focus more.

4, consumers do not like to think, so marketing to be as simple as possible.

Experience: To the user, it must be simple, straightforward, direct. Let the user go with their first feeling, do not stop to think, because the reason is largely about consumption.

Note: Text description simple and concise stamp in the main points, do not have a lot of piling up, the picture protruding selling point characteristics, avoid many messy, let the user to understand;

5, 442 rule: Success 40% depends on the marketing object, 40% depends on the quote or product, 20% depends on the marketing idea.

Experience: This is a direct indication of our energy and efforts to divide the trade-offs. 40% of the effort and effort used to study marketing objects; 40% of the effort and effort used to study product quotations, and market competition; 20% of the energy and effort used to plan marketing ideas.

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