The through train is just a tool. Products and services are the key

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Although the author contact with the industry less than two years of time, but for the through train to promote has a good theoretical knowledge and operational experience, if the simple ROI as a basis for assessment, women's category to do 1:3.5, cosmetics is 1:2.5 has been a very good result. At least this input-output ratio is unattainable for many small and medium sellers.

During the through-train promotion, also encountered some sellers want me to operate through the through train promotion, because in their eyes, the through train is an extension of the artifact, can let the store sales performance immediately changes, the monthly sales hundreds, thousands of the explosion can also be created. In the face of such a seller, the author has seen the shop, can only give such advice: the Through train is just a tool, products and services is the key!

Why did it come to this conclusion? First, from the overall situation of the shop analysis, shelves of more than 500 goods, there are less than 10 sales, and sales are less than 10 pieces. Shops sell everything, trousers, tops, sweaters, coats, and all the seasons. Through train daily consumption of about 30 yuan, click within 0.5 yuan per unit price. The seller asked me how much to spend on the through train every day if one months of sales broke through 200 pieces. I told her that it was unrealistic for the store to create a burst in such a way at present. The shopkeeper is not a full-time shop, but through the night or other time operating, sourcing are to sell, that is, they also do not see the kind, description of the template and size are given by others. Ask, a shop depends on a person to operate, and the time of day online is so short, want through through train to build one months sales 200 pieces of the explosion is simply wishful thinking.

Many businesses will be the through train to enlarge the function infinitely, think can solve all problems, shop can build how many explosion, in fact, for the through train function misunderstanding.

From the through train positioning, consumers are through the search keyword click through through the picture into the store, its accuracy and conversion rate is second only to the shopping cart, more than the conversion of natural search is higher. Of course, the premise is that this shop is responsible for the through train promotion staff. If the through train is likened to a restaurant's signboard, the advertisement is very loud and conspicuous, but through this sign into the store customers can stay, the store to provide others what kind of service is the key. Originally others just want to eat dumplings, you are to do the Hunan cuisine, simply through such a promotional way to bring these groups into the shop, can the conversion rate be high? So, when the conversion rate is low and beyond the income, many sellers will complain about the train to burn money, can not afford to hurt.

Through train drivers no matter how powerful, if the shop's products and services can not keep up, everything is a cloud. I have a very deep experience. In July this year, the conversion rate of the through train is relatively high, according to the transaction amount of the day, put 18,000 yuan, output is 54,000 yuan, the rot reached 13. If the conversion is three days, the ROI will be higher. But in the past few months, the store will have new products every Wednesday, each time to build a through through train to create a bomb. On the new day, also through a very multi-channel to the old customers publicity, the issue of coupons. But the effect of the day is not very good, the highest day just sold 70 pieces, and is a discount price of 149 yuan, buyers only need 49 yuan can be bought. Every time the potential of new products to do through the through-train promotion, some of these sales are also good, in the pre-sale period can sell 4, 5, ROI can reach 1:4, but when the buyer received the goods, the evaluation began to appear size, fabric fade, and so on, the last of the day sales of this section suddenly fell down, The through train will never be pushed back.

It should be said that each style is OK, pre-sale promotion effect is good, but after the evaluation of the control. The reason is that quality does not keep up with the buyer's expectations. Therefore, the author even how hard, the through train is also no way to do it.

And when the shop relocation walk small and beautiful line, adhere to do good woolen jacket, firmly locked in Europe and America profile style, the main hue of the whole shop is black and gray, do the promotion of the personnel can be arbitrary to play the greatest potential. Before doing drilling show roi1:1 can not do, but at present, 1:4.4 or so, through the through train because it is a novice in charge of promotion, only to do 2 months can also do 1:3.5. The main reason is that the shop style is very uniform, giving people a professional feeling. and the production of product quality is also perfect, so there will be in the promotion when found a lot of orders to deal 4, 5, sales amount reached 3000 yuan phenomenon.

The conclusion of the above practical experience is that the through train is just a tool of icing on the cake. As long as products and services are done, through-train promotion can be done, shops can grow and develop.

This article original from the Danyang Talent Network (http://danyang.laijiuye.com), reproduced please indicate the source, thank you!