The function of marketing website user experience to network marketing

In today's search engine optimization process, the user experience is becoming more and more noticeable. Small head Intelligent bidding software small series before doing the site and to pay attention to user experience, lead to a lot of places, but gradually recognize the importance of this point, keyword ranking quickly come up, now do the word Shenyang SEO, began to pay more attention to user experience, presumably ranked also sooner or later things. After a period of observation, also borrowed some professional research SEO friends experience, found in the SEO user experience gradually become an important indicator, this is a trend that can not be ignored.


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about the user experience now many people are saying, but in the end what is the user experience, Baidu Encyclopedia said "user experience (userexperience, called UE) is a pure subjective in the user to use the product in the process of building up feelings." Details can be read in the encyclopedia. For us to do SEO, to do the site, user experience is the user from the address bar input URL, or through the search engine to retrieve the site, to browse the content of the site, and finally to leave the site the entire process of intuitive feelings. The direct benefit of the user experience is that a Web site in line with the search engine crawling rules under the premise of the user experience the better the more easily ranked in front of the search engine. So basic to improve the user experience of the way there are, the outline of a simple summary as follows:


 


1, Space server stability


 


SEO in the stability of the server is particularly important, this is not only the search engine crawl page, more importantly, directly affect the user to browse your site. Imagine a Zooey can not open the station, who would like, if the speed of open like a snail, or how many users leave, will bring a high jump rate. So that the stability of the space affect the user good search engine, so a good server is necessary, we do not mean hundreds of of the impact of the development of the site, it is possible to choose as far as possible independent IP, which is also an advantage in the optimization process.


 


2, the beauty of the website page


 


This has nothing to do with search engines, but it will be because of user experience and indirect impact of SEO. The user opens the website The first eye is the website the page is beautiful, the beautiful page will give the user the first favor degree, this to the website bounce rate and the repeat guest all has the direct influence, thus relates to the search engine's favor degree. So a beautiful page is a must, try the popular blog program, WordPress Shanhan templates and Zblog in Lu Pine template are good representatives, in line with the basis of SEO and do very beautiful two sets of templates.


 


3, website title and description


 


has been able to improve the ranking by the method of brush keyword, now the loophole has gone, but today's Baidu has a foot is also heard. With these two examples, we'll analyze some of the problems, that is, in the rankings are relatively close to the time, if you search for a keyword, most people to open a station, then the station's ranking will be appropriate to be searched together in front, and this is related to the user experience problems. So how do you get people to open your station instead of other nearby stations, and we start with the title and description, a new, characteristic title and description that will bring more friends.


 


4, minimize the bounce rate


 


above also mentioned this point, jump out of the high rate of user experience does not do well, Baidu statistics are also clear bounce rate of this indicator, so its importance needless to say, then the key question is how to reduce the bounce rate. The most basic is to provide users with valuable things, choose users like, whether it is home or inside the page, the appropriate chain building, to attract users to increase the browsing depth, to provide some good services to increase the user's return, to cultivate some long-term visitors, so it is very good for the first time visitors, Try to make them stay longer, browse the depth of the deep point, do these are very good.


 


5, increase the interaction between webmaster and users


 


Now, no matter how big the information portal is, small to independent blog station, in the post will have comments, after the user read the article, whether it is agreed or negative, or have any ideas, can leave a message to the webmaster, webmaster replies to its message comments, such increased interaction is a good way to improve the user experience. For example, the author's SEO blog, article comments and message board is to increase the platform for interaction, continuous and blog circle of friends to communicate with each other, effectively improve the user experience, some long-term communication friends will often visit, increase the popularity of the blog, improve the user experience.


 


about the user experience degree of the relevant knowledge also need everyone's practice, the basic summary is these, personal experience is a trend of SEO development, we also need to see its value, personal opinion, if there are different views please exchange, I humble opinion if there are flaws are also looking haihan and guidance.


 


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