The implementation process of network marketing should not be too mechanized

Compared with traditional marketing, online marketing also includes accurate and objective market positioning. Online marketing and general marketing have a big difference, so its market positioning also has its unique characteristics. How to accurately and objectively market positioning of online marketing, we must understand the following key issues: 1 The product or service is suitable for marketing on the network

How can you tell if your product or service is suitable for marketing on the internet? Generally speaking, standardization, digitization, quality of easily identifiable products or services suitable for online marketing.

The so-called standardized goods or services, refers to such a commodity or service, they are rarely changed, so that consumers can easily identify their performance, such as books such as goods, too standard, such a commodity is suitable for online marketing. The so-called quality is easy to identify, refers to your products or services are different from other similar products or services, so that consumers can easily identify their quality. such as the brand of a commodity. Bank of China is a world-class brand, in its site, consumers are naturally easy to rely on their network financial services.

With the continuous popularization of network marketing, a large number of small and medium-sized enterprises have joined the network marketing team, Network Marketing will be in http://www.aliyun.com/zixun/aggregation/38584.html "> Traditional marketing plays an irreplaceable means. However, now most enterprises do not really implement good network marketing, because in the network era is a market segmentation era, the target customer base to be very clear, rather than do some random marketing.

The implementation process of network marketing should not be too mechanized. For example, mass mailing marketing, at present, most small and medium-sized enterprises have implemented mail marketing to promote their own products, or contact customers, and why after a period of time after feeling bad? Cause most companies are numb mass, such as advertising-type random cast.

There are also network marketing has not reached the degree of attention of the majority of enterprises. According to the State Council information Work Office published 08 data report shows: In China's nearly 42 million small and medium-sized enterprises, only 1.53 million have built corporate websites, there are still nearly 97% of enterprises do not have sites. Of these, 51.5% of the corporate web site on average daily page visits below 50. And more than 60% of the information posted through the website of the corporate site is only 28.5% of the proportion. In other words, in the 3% that have done the website, only a handful of small and medium-sized enterprises really play the role of the website.

After the economic crisis, E-commerce has played an important role in the development of the economy, especially in the country's vigorous promotion, enterprises have paid more and more attention to E-commerce, of course, the construction site also with the increase, service providers to build more stations. The use of corporate mailboxes as a way of mail marketing is also more frequent.

Of course, as E-commerce business China Connaught Network to remind the vast number of small and medium-sized enterprises, in the mail marketing, should take into account the customer in the receipt of your advertising-type marketing mail probability is big, try to open the opportunity and how big. At the same time, in order to improve the effect of mail marketing, first of all, the subject of the message should avoid advertising headlines, to be able to enable customers to be helped. Second, avoid indiscriminate bombing of customers over a period of time because it makes it easier for their mail servers to identify as spam. Furthermore, to make plans to analyze the finer the better, to which customers send what kind of mail, especially the old customers, promotions, holidays, must send greetings mail.

Therefore, the majority of small and medium-sized enterprises, whether building propaganda or mail marketing, need to clear the customer base, and then the goal of the breach, in the traditional marketing based on the role of network marketing to play incisively and vividly, to highlight the best product marketing results.