The importance of data marketing

Data Marketing (Database Marketing Service,dms) is in the IT, Internet and databasehttp://www.aliyun.com/zixun/aggregation/31091.html " The development of > technology has gradually arisen and matured a marketing means, in the enterprise marketing behavior has a broad prospects for development.

It is not only a marketing method, tools, technology and platform, more important is a business philosophy, but also changed the enterprise marketing model and service model, in essence, changed the basic values of corporate marketing. Through the collection and accumulation of consumer information, after processing to predict how consumers are likely to buy a product, and the use of this information to the product to accurate positioning, targeted production of marketing information to convince consumers to buy products for the purpose. Through the establishment and analysis of the database, each department has a detailed and comprehensive understanding of the customer's data, can give the customer more personalized service support and marketing design, make "one-to-one customer relationship management" possible.

In the fierce competition in Europe and the United States market environment, data marketing in the enterprise more and more widely used, according to authoritative statistics, the growth of 47% of enterprises are derived from data marketing, while in China, proficient in the use of telemarketing, fax marketing and SMS Marketing and other methods of enterprises are not many, The key is insufficient innovation and lack of a complete industry marketing system. To this end, I hope that the database provided by the region or industry directory resources for you to find more potential customers, and actively accelerate sales progress and speed, effectively expand market share.

A successful business behavior is premised on the proper collection of appropriate information and information. In the era of information explosion, rubbish is full of people's vision, and enterprises in the "low concentration" information collation, screening, use of the process resulted in huge capital and human consumption. In the process of receiving the entrusted customer data collation, telephone verification screening, target recognition and judgment, we continuously sift the rubbish, improve the "depth and concentration" of the enterprise information, and as more and more commissioned projects are carried out, the quality of the enterprise information we hold is getting higher.

In response to the information market and the corresponding lack of information, we will continue to maintain the enterprise information market pioneer posture, and continue to invest, develop, collect, organize, improve our grasp of information resources.

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