The importance of Weibo marketing from the perspective of hospital Weibo

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Shanghai hospital, Beijing Hospital, Liaoning Province People's Hospital ... Many medical enterprises in Sina, Tencent, Sohu to do brand marketing, open up network marketing experimental plots, and repeatedly have reaped. There are more and more medical enterprises to the microblog as a new network marketing positions, began to enter the microblog marketing.

First have to microblogging marketing and blog marketing to do a little different, many enterprises believe that there is no difference between the two. However, in fact, microblogging marketing and blog marketing is not the same as the network marketing model, microblogging marketing is not directly in the sale of products, publicity products themselves, but to carry out the brand marketing position of enterprises. Often most of the blog is only in the promotion of enterprise products, give customers direct product impression, thus directly to the product marketing. The interactive function of Weibo is stronger than that of blogging, and it has more advantages in gaining more attention. As long as the user's psychological implant brand, to obtain recognition, then we push what products are successful.

How to do a good job in the hospital Weibo marketing, the author provides a few suggestions:

1, to explore the needs.

The discovery needs to listen to most users on the Internet, find leaders of ideas, listen to what they say, and locate larger groups of influential people online.

2. Ability to respond quickly to new things

The internet most let us happy that a lot of factors are, those emerging new things attract us, there is no special way, can only speed up to learn, but some problems or careful, do not hit the muzzle.

3. Packing Hospital Service

Although many hospitals and related services can be put to micro-blog to promote, but the first to be packaged design, otherwise easy to cause people's disgust, the effect is counterproductive. Micro Bo influence can make a hospital overnight fame, can also destroy a hospital in an instant, so be cautious, so must be the best service to do, packaging attract a little more popular, to ensure positive impact.

4, pay attention to the dialogue of Fans

From helping users to start, to provide them with timely and helpful information, to see the user's dialogue must reply, so that fans feel that the hospital Weibo is not a robot, but a can reach people, behind a bunch of living people.

What the hospital Weibo has to do is where the patient is and where the marketing goes. Telling your potential patients "should" know what, this is the mission of the hospital Network marketing staff. And from a lot of corporate micro-blog marketing case can be seen, the essence of Micro Bo is precisely the "who said what" and "who said", this not only embodies the feasibility of hospital microblogging marketing, but also prompted the hospital to carry out marketing activities with microblogging opportunities, that is, "what to say" on the basis of the user's interest in the topic "who", special emphasis on " Who said ".

(Article source Weibo Marketing Research Institute, reprint please indicate from: http://www.weiboyx.com/weiboyx/201110141260.html)