The important role of enterprise mailbox in B2M marketing strategy

The important role of enterprise mailbox in B2M marketing strategy

According to a survey conducted by one of the authoritative investigative agencies in China, only 3% of Chinese enterprise users use enterprise mailboxes, while in the United States and Europe, where the internet has grown earlier, the penetration rate of corporate mailboxes has reached more than 60%. More than 97% of domestic enterprises do not use the enterprise mailbox, in contrast, foreign-funded enterprises in 95% of the enterprise use of e-mail, large and medium-sized enterprises more than 90% use. The importance of e-mail to the company's business and management, the dialectical relationship between the upfront capital investment and the late return of e-mail system, the domestic enterprises have not received enough attention at present.

With the rapid development of Internet technology and E-commerce, Enterprise mailboxes will play an increasingly important role in the future of business, mainly reflected in the following three aspects:

Source of information: Eric Consulting

This shows that the enterprise mailbox in the ordinary enterprise still has such an important function, and for the future of B2M E-commerce Enterprises, the enterprise mailbox will be in the enterprise internal resources management, enterprise publicity two aspects of the core and irreplaceable role. At present, the major business brands have been the mail marketing as a low-cost, excellent promotional tools, I believe that every online purchase users or potential users of the mail will be piled all kinds of vendors to promote mail, EDM and so on, and many of the mail is not very annoying, but to provide a richer product information, Purchase guidance and promotional activities, as well as invite customers to review the products bought, etc., the mail is carefully designed, in a good visual experience imperceptibly gradually deepen the understanding of the brand, to achieve the marketing effect. In addition, besides the promotion, the mailbox also has the order confirmation and so on practical function. The following figure:

Throughout the enterprise promotion to the user to buy, back to review, buy again a series of processes, with brand identity of the enterprise mailbox has played a huge role, the major brands of the company has never underestimated the unique role of mailbox, then for the start-up of E-commerce Enterprises, More should be the enterprise mailbox construction as an important strategic choice.

In Shanghai rushed (www.hotb2m.cn) put forward and actively implement the B2M marketing strategy, has been the enterprise mailbox as a B2M E-commerce enterprise construction of the core components, in providing a perfect domain name, virtual machine and other basic services, complete the website construction, that will be active for different industries, Different market positioning of the enterprise tailored to the most appropriate mailbox products, to provide the enterprise's own business needs, while reflecting the corporate culture and brand personalized mailbox functions. At the same time, in the latter part of the Network Marketing comprehensive promotion (Word-of-mouth marketing, viral marketing, blog marketing, BBS marketing, mail marketing, rich media marketing, search engine marketing, etc., we will also aim at the characteristics of E-commerce enterprises, to provide specialized mail marketing services, so that every b2m e-commerce enterprises from infrastructure construction, Maintenance to marketing, have experienced the rush of professional and intimate hosting services, and really take advantage of every advanced Internet tools, to become a big winner in the network economy.