The marketing of cosmetics, the SNS community in the enterprise phase

Today's cosmetics market has evolved into a full of swords and rivers!　　Various kinds of cosmetics marketing means odd recruit frequent, really let a person dazzling, overwhelmed.　　And now growing SNS community, is let a lot of cosmetics brand flocking, have envious its huge amount of visits dozen network marketing idea. Marketing Creative Cosmetics SNS marketing patterns based on research found that the fashion of white-collar women in the choice of skin care products more rational.　　They will do their homework on the Internet in order to buy the products that are really practical and suitable for them. Traditional mode of fashion website editors recommend, each BBS, blog on the use of fashion experience is indispensable, but the close interaction between friends and sisters of the interactive exchanges and discussions seems more important.　　Networks, especially the social platforms that facilitate the exchange of discussions, have become an important source of information about skincare products. It is aimed at this trend, recently, the international famous brand of the United States and well-known SNS community Renren launched a "fresh surprise ·" A burst of activity.　　As long as you invite good sisters to participate in the lottery, you will be able to win the "Red Pomegranate" series and everyone gift coupons, if lucky, but also to win the "pomegranate water," a large bottle is installed.　　The simple participation way, the realistic gift feedback, the clever SNS invitation, the Innovation Connet official website Connection technology, the skin care brand Lauder succeeds in silently realizes the unique network experience marketing. It is understood that the activities launched within one months of the time, on the internet attracted more than 1.31 million people to participate in the number of friends invited up to 10.86 million, successfully invited more than 100,000 friends.　　Among them, nearly 5,000 trial installed in a day by the Netizen a Rob and empty, 150,000 "Everyone gift certificate" Successful release Let Lauder tasted network marketing sweetness.　　Market phenomenon SNS Marketing team growing in addition to Lauder, Paris L ' Oreal, Vichy, Pond, Nivea, Dabao and other well-known brands also joined the ranks of SNS marketing.　　They not only on the net on the continuous update of relevant information, participation in voting, reprint, top new, and increase brand exposure, such as a series of promotional means, but also launched a number of online and offline activities. First, the pond launched the "Anti-UV protection order" activity.　　Participate in the test and invite friends to protect themselves, every time the girl received a friend protection can get a chance to participate in the lottery. Prizes include UV phone number, travel coupons and pond sunscreen combination. Activities, it will attract many netizens to participate.　　Among them the number one net friend obtains "the protection order" up to 41,121. Subsequently, Nivea also launched the "Slimming Cheat collection Order" activities.　　Fans out of their own slimming small cheats or mining network of the most interesting and effective way to lose weight, to share in the happy Net fan diary, there will be the opportunity to be selected by the Nivea brand organization, received a 200ml of slim body condensation.　　Once launched, the event attracted a large number of netizens scrambling to reprint.　　Industry Analysis"Herding effect" achievements SNS marketing for more and more cosmetics brand choice SNS Community Network Marketing phenomenon, the relevant industry insiders told reporters, SNS community users are mostly in school students or white-collar workers.　　These two groups cover the high, medium and low three cosmetics consumer groups, young, have the consumption power, pay attention to the brand, attention to information is the characteristics of such consumer groups. As a new network form, SNS community has interactivity and sharing. Its audience identity is more accurate and participatory.　　It is understood that the current SNS community has three kinds of marketing forms: Hard advertising, Word-of-mouth marketing, app implantation.　　When most high-end cosmetics are mainly by the counter to sell, large area of flat advertising high-end consumers, SNS social networking site boldly used the latest technology, user behavior and communication mechanism, to carry out the invitation to experience marketing.　　SNS social networking sites give full play to the consumer's ability to communicate independently, forming online understanding of the brand, experience products, share ideas, online purchase of the successful linkage of products.　　Compared with other marketing methods, the advantages of SNS mainly lies in the large number of users, traffic and the identity of the real user. In addition, netizens to SNS community's herd mentality also lets its network dissemination dynamics cannot be underestimated. Word of mouth network, various reprint ... It is easy to let people with common preferences or topics (classmates, colleagues, friends, etc.) in the SNS community in the "herding effect." Its rapid speed of transmission, precision of the audience, it is the cosmetics companies fancy. This edition/intern reporter Wang Linling