The marketing techniques of holiday shopping in the analysis of internet retail market in Europe and America

With the advent of the holiday shopping season, http://www.aliyun.com/zixun/aggregation/7820.html "> Network retailing is more important for business in Europe and the United States." At this time of year, more and more European and American consumers choose online shopping because of the convenience of online shopping and the rich variety of products offered by internet retailers. Therefore, in order to meet the arrival of the shopping season, retailers must prepare for holiday sales. The following are four E-commerce experts in the United States (they are Merchantadvantage co-founder and chief technology officer Michael Lambert,channeladvisor CEO Scot Wingo, Brian Smith, founder and CEO of Singlefeed, and Rick Backus, co-founder of CPC Strategy, offered five marketing tips to retailers in an interview that might be helpful.

1, use high quality data when data is uploaded

There is only one chance to leave a good first impression on shoppers. Please upload relevant and quasi-cut product information, including additional information that encourages shoppers to click on the ads.

---Michael Lambert,merchantadvantage co-founder and chief technology officer

2, strong and astute bidding

For the click Fee bidding, this holiday is not a conservative time. During this time, the conversion rate will increase significantly, which means that most retailers are willing to pay high prices. If you want to get a good sales effect on a holiday, be strong, but at the same time keep a close eye on the situation and know when to end underperforming activities.

---Scot Wingo, CEO of ChannelAdvisor.

3, monitor your data

Spend more time on analysis and measurement during holidays. Inform your team when the situation is out of control so that you can take 21163.html ">" initiative in dealing with the problem. Use analytical packages (e.g., Omniture, Google Analytics, or coremetrics) for your marketing campaigns, as well as target measurements, or key performance metrics. If you don't follow, you don't know what your marketing campaign is doing.

---Brian Smith,singlefeed founder and CEO

4, to provide customers with the information they need to make a purchase decision

Do everything you can to provide shoppers with all the information you want, so that shoppers can focus on your ads. Includes sales tax, shipping information, and special advertising films.

---Michael Lambert,merchantadvantage co-founder and chief technology officer

5, establish and maintain loyal customers

Try to provide quality customer service during the holiday shopping period to retain customers. Make sure they receive the order in time and minimize the time to reply to the customer.

---Rick BACKUS,CPC Strategy co-founder.

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