The necessary means of diversion marketing marketing

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Diversionary marketing, in our life is more common. However, this kind of marketing method often can hit the popularity quickly, thus obtains the income. This way should be said that we often say "soft advertising."

To give a recent example, the "it cock of the confession" This simple video in the webmaster industry has been a huge response. If we analyze it carefully, we can learn that this is actually a diversion of marketing. To an IT cock silk personal miserable experience into the webmaster people, and indirectly interspersed SKYCC marketing, its effect is surprisingly good.

However, the cost of this diversion is also very low. Like SKYCC is just a very simple DV video, also not specially processed, also get very good results.

Diversionary marketing must pay attention to "soft", we may not be able to do the effect of SKYCC events, but event marketing we can still. Small weave has a friend, its website name is Xiao Qin net. As you know, the Da Qin network is a more famous local portal, so this friend in the Tianya and other large forums posted on the information is infringement, and then with the address.

Seemingly flat talk without singularity, in fact, the mystery can be big. It is an ordinary legal consultation, and in this consultation, the indirect insertion of "soft advertisement". Why not?

Many webmaster friends will ask: We do event marketing, but no one will come to see AH? The effect of posting everywhere is also very little. As we all know, a good product needs a good promotion channel. So a good idea, must also need good promotion channels. We may not have so many creative ideas, that is, a few flat talk without odd soft text. However, in order to improve the click rate, we can still sit on the "title Party". At the same time, another user experience problem floats on the surface-making users feel a sense of deception. In fact, this question is very simple. If your content attracts its appreciation, why worry about getting a bad review?

For example, small series of Blu-ray mall is dominated by women's goods. The small series first looked for eye-catching model pictures, because the product introduction of the beauty model should be very high rate. First hit my website watermark, and then simply with a break introduction. It is really not difficult to see the webmaster are willing to use their brains, willing to do.

Below I introduce several kinds of diversionary promotion method:

1. Mail Marketing needs diversion

People often see the lower right corner of the pop-up mail reminders, most of these are mass mail. However, making good use of this resource can often achieve unexpected results. Mail actually more need "title Party", a good title, can make the mail let people know. Small series of Daily Mail received countless, certainly is no time one by one view. So, users also know how to filter. If your user base is mostly based on webmaster, that can send a number of webmaster interested topics. For example, "Verification code can also make money!" This type of webmaster mentality, it seems to be a plug-in, but in the Yu Elementary advertising verification code for the Battle of the marketing tool.

2. Curiosity Marketing

Curiosity is one of the great advantages of people, but also a big drawback. If we seize the user's curiosity, then we will not be far from success. A department store, business is relatively cold, especially toothpaste has a large backlog. The boss is smart and knows how to make "suspense." Boss hanging out at the door publicity: "We sell toothpaste, each limit to buy a tube." "A lot of" smart "viewers were suspended:" How can a pipe be enough? All of a sudden, the backlog of toothpaste has been evacuated. The boss's voice is a "rules of the game", Zhang is the user's curiosity and pocket money.

3. Lure East to the west

People often can't help but "temptation", where there is any lottery, rewards, will attract attention. For example, the West digital Webmaster support the third batch of plans, recommend friends to buy cloud host get high rebate. This trick certainly makes the Western digital in the industry's reputation greatly improved. Many stationmaster joined a lot of stationmaster group, this inside certainly have potential customer. Then, in the group to promote the Western digital good, so as to obtain returns. But from another point of view, these help to promote the webmaster, whether or not to sell out, are already the Western Digital free customer service. Again a more classic case, a security site in order to attract customers, everywhere posting ads-all in the station to find loopholes, are rewarded 1000 yuan. This move, got a lot of technical personnel participation, over time also in the security website "rooted".

Summary: Marketing is just a means of attracting users ' attention and then hitting the user's heart. This is what this section says about diversion. Diversion is a tactic, and in the end how to use this tactic very well, rely on webmaster wisdom and hard work. Don't complain that others are big companies, that is our weak.

This article from the station a row of Bulubulu in A5 starting, welcome to my small station (www.blue-168.com) visit.