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See a case on webmaster net, it's about the marketing model of the photo studio, and in that article, it's like this: "The photo studio first attracts customers by handing out flyers, and the Flyers are probably free to take photos, and then you get a pan for free, under the temptation, I believe it is difficult to resist such a temptation; at that time, after the photo studio first for the user makeup, change, take pictures, a series of, and then according to the picture of the clothing when the cost of the test, the general took a few pieces on the piecework, and a few days to get the photos, we will pay for their photos, After all, photography and photos are two different concepts, according to the amount of money to calculate, and then eventually the photo studio really gave you a pan, and finally there is an activity is the referral to pick up a different gift, some small album "This is the story of the entire content, In fact, after reading, always try to think about what you see from such a story, what Network Marketing Essentials can let us learn?
1th: Free marketing strategy to attract users
I believe in such a sensible marketing model, 360 of the year with free business model will be 360 anti-virus software to do the security industry boss status, squeezed away Jinshan, rising and so a series of competitors, this is free supremacy of the king, from free access to a large number of users in the user's base to do the text, Instead of starting out like a user charge; here, the photo studio with the slogan of free photography to attract a large number of users, which in itself is a test of marketing, after free, in the end where I can still let users continue to pay, this is after the matter should be considered. But from here, we can see that in the era of free for the king, a free information can be very good for their own users to belong to their own, which is a means of marketing.
2nd: Profit from the user's use of bad environment
When QQ with the power of the lightning to squeeze away the ICQ, free banner has been high aloft, and then QQ launched a variety of value-added services, QQ yellow diamond, QQ Red diamond, QQ Blue Diamond and so on, this is in the user's use of the environment profit, but also slowly accumulated after the introduction of the profit way, in the photo studio, We see that by taking pictures of the clothing to obtain a certain profit costs, after all, one can get a shot, believe that the heart of beauty people have, so down is also can let users unknowingly gain for their own greatest beauty, so as to achieve the best profit space.
From such an environment, what we can learn is that first of all, you want to attract users, and then let the user unknowingly spend, such as when you eat, the boss asked "need not to have an egg", such as to provide some ancillary value products, and in the recent Google Nexus That is the case in 7, 8G of just 199 dollars, I believe that for a high configuration of the flat plate is not how much profit space, but the flat of the profit space is added value, that is, the use of bad environment in charge, Google Play is a good model; and the domestic millet mobile phone, Although the Internet sales have reduced a large number of intermediate links costs, but the high configuration of millet is nothing but the need to start from the user's value point, allowing users to obtain some services when the charges, which is the future trend of mobile Internet.
There are more recent years popular online games, are slowly derived from the time of the charge of the props, the grand "legend" Hot time charges, but props to the emergence of a fee to break such a situation, because the benefits of prop charges far greater than the time charge, This is also the reason for the high value-added added to the road, many times, we often free to start, and then in the user's use of charges, which is also a network marketing means.
3rd: Buy to send, credit for the marketing
Take pictures and send pans, have to say is a very good mode of delivery, because it is based on the credibility of the good, as Google in the promotion of Google AdWords in the same year, registered to send 350 yuan to promote the cost, I believe many people still remember such advertising bar, swept the streets, A lot of people have applied for Google AdWords for this additional fee, indeed, to meet some needs, but also send some additional products can be greatly promoted out, so that users more and more widely, this is a credit marketing; after all, when you think you're cheap, you get something for free, Isn't that pie? With such a flag, so that more users to come, and the user spread, wildfire channel more exciting for everyone; Remember during the Olympic Games, some famous Bo, in order to get enough popularity, playing the iphone word game, and finally fooled netizens, and fooled themselves, not worth the candle, Also fell a discredited reputation, which is also a negative textbook, to attract users, we must fulfill their commitments.
4th: Introduce friends to come to the marketing of gifts
When I saw such a passage, I thought of what was going on in the past, is because of a friend's introduction and the past, thus found such a marketing tool; So, after each consumption, by taking the empty time in the photo to let the user spread the matter, and finally realize the transmission effect; Yes, now think about it, It takes 1-3 days to get the photo, and I'm sure you'll keep that in mind for a while. In the gift drive, it is natural to mention such an activity, because this is the natural thing, try to think about "when you remember that there are 2 days to take photos, in the middle of the time you will imagine me more than a few people to take pictures, Take the time there are some gifts to take, why not? "This is a lot of people's thoughts, but also a kind of psychological understanding, and thus make a marketing model, you can make a good analysis of the buyer's psychology, let themselves flourish."
When an event is broken into such a few pieces of time, you will find that we need to learn a lot of things, the world of online marketing is still very large, need to grasp, dysmenorrhea how to do webmaster, http://weiweile.sinaapp.com/, do the site is carefully.