The operation mode of network marketing takes the customer as the demand

30 years to eat a restaurant is a luxury, very proud of things, more attention to eat food, the hotel almost no demand. 30 years later, with the continuous improvement of people's living standards, people go to the hotel's purpose is not only to eat, the focus has shifted to the service, people began to pay more and more attention to consumer experience.

With the change in the heart of the market consumer group, the hotel's management strategy changes, the quality service was placed in the first place, the fact proved that this strategy is correct, the customer also began to be willing to enjoy the quality of service payment. In the Internet field, the information service provider will use this model to operate, and achieved good results. Here I choose Ming million group "one-stop service system" as a model for detailed elaboration, hoping to bring inspiration to everyone.

Under the influence of the international economic crisis, the development of small and medium-sized enterprises encountered an unprecedented bottleneck, network marketing with its own advantages began to become small and medium-sized enterprises to open up new channels of magic, however, to make network marketing to play the greatest effect, it requires information service providers to provide full-featured network marketing tools and full service system I believe that in everyone's help small and medium-sized enterprises will be able to break through the siege, to achieve the final victory!

Some time ago in the busy with my cousin some things, my cousin is in Beijing's well-known public relations as the Customer Director, responsible for customer demand analysis, customer proposals and the full control of the late, they have a lot of services at home and abroad well-known enterprises, with a very rich brand PR industry experience.

To talk about their company's PR and my current online marketing, he is very interested in the fact that their company also has a special network marketing company, but the operating situation is generally just, I went to their network marketing site to see the above, the first feeling that they do not attach great importance to the network marketing, may only be dispensable ancillary services, of course, but also to talk to him about their network marketing mode of operation and customer needs, after talking to him I will continue to share in the blog.

There are two main areas of consensus:

1. The general network Marketing has been unable to the industry customers to form enough attraction

With the search giant, large B2B/B2C enterprises, the growing network marketing enterprises to develop the market for a long time, the magic of the network has been many entrepreneurs and practitioners see. Many enterprises have been very conscious of the importance of the network, the network marketing is not unfamiliar, and some companies have a dedicated team to do, and some have begun to take shape and effect, and some are constantly groping.

Now, with some traditional industry friends, they also know the bidding, SEO, but also can say some practical methods, whenever I hear them talking about these when I think the concept of internet marketing has begun to take root, in the near future, the network media will be greatly valued, Also worry about a very important problem is that when they learn some ways of network promotion, is not to think that the network is actually such a matter, think oneself also quite understand the network, have even told me that the network optimization is very simple ah, is not in the Forum and blog post it, we have done before, the effect is not AH ....... Wait, in fact, I know for myself that they need to have a deeper understanding of the Web platform or tools, including how to get business from the Internet, a series of rigorous introductions or training.

Take my friend, he is to do the traditional advertising this piece, the original to do optimization when the key words are advertising pictures, according to him that received some phone calls from the site, but few transactions, he felt that the effect is not, then optimization work will not do. Actually want to search engine optimization is a means, so that customers can find you, find you, as to say whether there will be a lot of impact factors, such as your customer service is timely, customer service online services, into a single ability, your product is competitive, industry competition and so on a series of problems, If you talk about these questions, it is necessary to make a comprehensive and objective analysis on the basis of the macro-market, company orientation, core competence, development strategy, annual goal, customer demand, product packaging planning, competitor investigation and so on. Why I in the last article "how the Web site to meet the requirements of search engine optimization" mentioned in the second question, the content of the site is not what customers want, the key is again, now again in-depth analysis.

Later, my friend said that now he does the advertising industry competition is very strong, the book aspect of the profit is relatively thin, from the search engine over the phone is basically to come over to consult the price, and then I went to his company's website to look at the above, the product is simple, is a business introduction, For their pictures of the product is only a few simple picture piling to performance, I think if received the list is strange.

If so, I suggest that he make some adjustments. First of all, since there is a call, it proves that the search engine will let others know you, this road is right, please people do optimization is also a value; second, the industry competitiveness is relatively large, then find a high profit or can become their own advantages of the product to the main push; third, if because the front is really difficult, it can be referred to from the service, Brand or reputation and other aspects as a breakthrough point; Finally, determine the content of your core products on the site after the contents must be spent to think about, for example, in product description, to consider from the user's needs of the description, similar to the "album" such as Products, Using some of the more vivid pictures to show will make visitors more trust to your site, is also your strength and competitiveness of the embodiment, not in the phone has been explained how our quality, visitors first browsing the site will make the first round of the purchase of information screening, vivid expression, numerous customer cases, Customer feedback and data analysis will undoubtedly win you many grades.

The above is to take a specific example to properly explain some aspects of the problem, we go back to the 1th I wrote, in fact, in the company's industry macro-analysis, positioning, core competitiveness ... And so on, at the beginning of the analysis, you already need to have an in-depth understanding of the industry, because a company's feasibility of the network marketing program requires a lot of effort, especially in the development of network marketing strategy is closely related to the enterprise's strategy, so the general network marketing will not give people enough attraction, That's why.

From this perspective, the development of the industry, enterprises or individual practitioners have begun to solve this problem, need to use an integrated approach to promote the combination of network marketing and industry. Rational analysis from a certain height, whether the site positioning, keyword strategy or outside the chain, need to combine the industry to do, this ring is to avoid.

From the perspective of industry practitioners, the need for practitioners in addition to the network to promote proficiency, but also need a highly responsible attitude to the enterprise Services, to provide advisory-style Network marketing recommendations and feasible effective program, this requirement is very high, need a certain accumulation and industry experience. (Gu National Tourism Network marketing, in the tourism industry has a mature consultant-style Network marketing experience, you can go to see http://www.itwinner.cn)

2. Network marketing needs data as a support-effective is the hard truth

The data I understand is 2 aspects: one is the number of customer service, the second is the implementation of each customer in the network marketing process of important data.

This is well understood, as a network marketing needs qualitative and quantitative, network media with very accurate data support advantages, through the daily traffic, visitors and turnover changes can explain the effectiveness of network marketing, there is a sentence of health care products advertising "Effective is the hard truth", used in the Internet advertising is not too.

The above two points I think more prominent 2 points, of course there are many other aspects, such as service training, concept indoctrination, and so on, are very important aspects, I have written an article called "Localization Network Marketing service provider's development trend", is about the development of local service providers forecasts, interested to know, I hope to discuss with you.

This paper comes from "front-line interaction". Original address: http://www.gfseo.com/post/17.html

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