The operation of the Electronic business site will be the promotion of product sales methods

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In this era of the internet is full of upsurge, webmaster do electric business site is for what, its purpose is what, do not I say, I believe everyone also know that we do the webmaster website mainly for profit, and its purpose is to profit. To be honest, I listen to some friends in the circle every day and say, "Do you think I'm doing this late in the electric business?", I can responsibly tell those who ask me is also a novice webmaster you, now into the internet is not too late, as long as you take the opportunity of the Times will be done, But you also need to choose your own products and the day after tomorrow's efforts, such as sales methods.

Today why talk about this topic, because a lot of webmaster just contact this piece of only simple sales way, one months down also not sell how many products, so some webmaster also began to worry Ah, are overwhelmed. In fact, the sale of products on the electric Dealer website can be a simple way of sales continue to expand, such as the promotion of sales, is now a very good way to sell, and now promote sales are being used by some webmaster widely, and the cost is very low. If you want to do a good job in the promotion of sales website, webmaster only need is their own mind or network marketing staff have the concept of promoting sales, and in due course to promote sales information in the user's eyes. Perhaps this method for many people know, but very few people to write such an article, I personally do glasses industry, the electrical business site for a long time, today this method to communicate with you, it is not too valuable method, can only say that can help some novice webmaster.

Promotion Method One: Upgrade

First, the upgrade. I wrote straight to the point, I have a case of my own, because I sell glasses, so I take glasses to give examples. For example, users want to buy business glasses, of course this user seems to be a white-collar, then he took a fancy to our business glasses, are going to pay to buy, and at this time as the boss of me or sales staff will try to sell a higher value of business and leisure two glasses, then the user will think, will certainly buy more suitable glasses.

In fact, the specific performance of the upgrade can be a lot of, may be more advanced models of products, but also may be more comprehensive features of the product, it can be a more luxurious product packaging, these are the form of upgrade. In short, if your users have decided to buy a product before the upgrade, we only need to ask the user: Do you want to buy our luxury products at a very favorable price? If you buy, you will enjoy a discount of up to 30%.

Share a good case, such as product upgrades use the most proficient Computer products Web site, like the Dell website, when the user identified the basic Computer Configuration, Dell's sales staff will usually ask:

①: To upgrade the memory from 1G to 2G, only need to add 200 yuan is enough.

②: If you want to change the 17-inch display to 19 inches, just add 200 yuan to it.

③: Should not replace the wired mouse to wireless, only need to add 30 yuan is enough.

There's so much more to write about, in fact, these programs are one-time set, even if most users still maintain their original configuration, but there will always be some rich users to see the promotion of sales of the product is good, if clicked one or two, order value added hundreds of, so this for Dell, the increase of these hundreds of is easy.

Promotion Method Two: Bundle Add quantity

Then, the bundle is added. For some commonly used expendable products, can give customers more choices, then the bundle is a very good way to promote sales. For example, I am selling myopia glasses of the electric dealer website, there are users to consult glasses and fancy a good glasses, glasses price is 299 yuan, and then the user photographed into the shopping cart and payment, payment of the time the site system friendly hints: Do you want to buy glasses at a more favorable price? You can buy two for 399 yuan, Or a higher price to buy a business myopia glasses and a casual myopia glasses.

Of course, if the user does not have to do, there is no loss of both parties, but if the user does not have strict budgetary restrictions or other special reasons, such as casual glasses or business glasses will be bought sooner or later, if the future purchase may be higher prices, but also now at a cheaper price to buy it.

In general, to increase sales at discounted prices, although each pair of glasses of the average profit will be reduced, but an order of the total profits are bound to rise, and the larger the sales, the faster the turnover, the purchase cost may be correspondingly reduced, so that the average profit of each product also increased.

Sales promotion Three: sales related or ancillary products

Finally, it is the sale of related or ancillary products. In fact, we do glasses industry electric business site is more suitable for sales related or ancillary products to promote sales, other products are also suitable for the industry, such as the computer industry, food industry, building materials industry, these can be done.

For example, I am selling glasses of the electricity business site, a user to my site to buy myopia glasses, when the parents determined that the glasses, the site can be a friendly reminder of the user should not buy glasses cloth, color lenses, fog-proof lenses. In short, the system can be from a nearsighted glasses can be linked to a number of other related products.

Users who often go to Amazon to buy books will find that when a user chooses a particular book, Amazon will prompt you:

①: The reader who bought the book buys these books, do you want to buy them together?

②: Does the author of this book have any other works to buy together?

③: Do you want to buy CDs, DVDs, toys and other products that are related to this book?

Amazon is doing very well, and Amazon has a much better way to boost sales, after the user completes the order has been paid, the confirmation message received tells the user, if you buy another product in 30 minutes, Amazon will merge two orders, as a purchase of two pieces, so you can save freight.

Remember: Promote sales don't annoy users

The promotion of sales is very effective in the marketing costs unchanged, so that sales and profit maximization method, so the promotion of sales can not be too urgent, do not allow users to create exclusion psychology, after all, the user just decided to buy, has not completed payment and other final things, If the website or salesperson is too enthusiastic and eager to get the customer to pay the money, the customer may not even buy what they originally wanted to buy.

Therefore, the promotion of sales must be done soft natural, be sure to remind or give the user more choice in the right time, asking the user not to upgrade, increase, purchase other related products, and clearly list the benefits after the upgrade, such as to get more discounts, if the user is not interested in promoting products, Don't remind me again.

Writing at the end:

Above by the billion optical network http://www.yichao.cn/original editing. In a way, if your website can improve the sales, I can tell you the accuracy, your site will certainly be able to make good sales results. Of course, if you want to do better, but also hope that stationmaster more cost point marketing means.