The Pan entertainment marketing of the hand tour from the Black Panther as the theme song of the "Decisive battle"

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Grand Classic End Tour "legend" series of operations in 14 years, the first authorized release of the ARPG Hand Tour "battle Sand" exposure in the industry caused a strong sensation, the issuer Cmge China hand Tour more heavily invited to the domestic famous rock band Black Panther Band Creation game theme song "Brothers", let "decisive battle" Brand awareness and influence to new highs. Boutique Hand Tour "Battle Cheng" Pan Entertainment marketing strategy, since this officially kicked off.

Hand tour of the pan-entertainment marketing, refers to the use of hand travel and other entertainment carriers such as music, animation, film and television intersection between the area of marketing promotion, the intersection of the target users actually formed the Red Sea in the blue sea market. This part of the user's active degree is very high, the consumption ability is very strong, will effectively widen the hand swims the development space. But in the hands of the market more intense competition in the current stage, the company's pan-entertainment marketing needs to be more in-depth, more creative, find suitable entertainment carrier for in-depth cross-border cooperation, so as to achieve 1+1>2 win results.

Of all the entertainment carriers, the closest relationship to the game is "music". Good "game music" can fully render the atmosphere of the game, a good theme song can highlight the theme of the game, enhance the brand image of the game, so that the appeal of the game to the music more people. On the side, there have been many well-known online games theme song such as "Perfect World", "Swordsman Love", "World" and so on, now the influence is still quite large. Hand tour, in hand Tour is a forerunner, after the issue of "Havoc in Heaven HD" invited to the popular Idol Rundong singing the same theme song, the response is quite enthusiastic.

Senior critics say the Black panther after years of silence for the "Battle of the Sand" creation of the theme song "Brothers", in the embodiment of the game content at the same time not rigidly adhere to the game itself, the theme focused on rendering the team work together when the Brotherhood, so that the appeal of the song beyond the player level, rise to The upcoming "brothers" in the melody, lyrics and themes are very popular song potential, is expected to be legendary players, rock fans and even ordinary netizens to form a wide spread.

In hand Tour distribution team leader revealed that the choice of the main point of the artist is fit, not fame size. If the artist and the temperament of the game and the user group match, will be more than twice, if not consistent with the brand image of their own destroyed risk. The "Decisive battle" with the Black Panther Band cooperation, it can be said to be a very high and successful pan-entertainment marketing: On the one hand, the Black Panther Band and the "decisive Battle of the Sand" temperament and the user age layer, are very fit, on the other hand, Black Panther into the army for more than 20 years has always stood, the band members for the same purpose struggle more than the image, but also with the " The decisive battle sand "ten years brothers, again war Cheng" brand image is very consistent. Therefore, the cooperation in the legendary old player group has been highly recognized, it is reported that the current "Battle of the Sand" officials have more than 200,000 legendary players participated in the closed-date booking, the popularity of extraordinary.

2014, the domestic hand travel market is increasingly white-hot, marketing competition is increasingly fierce, access to the user cost of hand-tour compared to 2013 also doubled several times. From the Hand Tour products channel display, to the purchase of advertising resources, and even the brand, the public level of creative marketing competition, will usher in the Hand Tour marketing battle. Therefore, can break through the inherent user groups, to attract new users attention at the same time, to meet the needs of users a variety of entertainment, and deep excavation of the user value of the pan-entertainment, is the hand to swim the next stage of marketing key. "Battle Cheng" deep cross-border music of the pan-entertainment marketing model, is clearly one of the correct direction.