"The picture has the truth" the circle of Friends is so, how do you still do business?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First of all, a friend in the circle of friends to sell things, at the beginning of the total no one to speak of him, but Kung fu is not negative. He insisted on loading, taking pictures, repairing pictures, sending to friends circle, brush screen, point of praise Tatsu people, comment quick, insist for two months, finally have a return-everyone has pulled him black.

Don't laugh, it's not a joke, it's a real life case. In other words, the landlord friend Circle inside also has some to sell the thing, every day brushes the friend circle to like to stroll the Jie Kou, men's clothing, the cigarette, NB shoes, the beads, the grass egg, the rice, the pancake fruit, the condom ... Eat and drink, everything, in fact, before this, feeling in the micro-letter selling things are quite fresh, but now, I believe that everyone will be like the landlord, the choice of silent shielding or pull black. It is said that 90% of the micro-dealers in the cosmetics, before the farm brother did once did a about "if your friends in a circle of friends to sell skin care products, what do you think?" Research.

Believe not to see, 90% of people can guess the answer, basic scold sound.

Well, don't pull the bastard. Do micro-business friends don't be sad, life, the main thing is happy, to see the following set of data:

This is based on Tencent's official earnings report data, from the first quarter of 12 to the second quarter of 14, active users have been increasing. Yes, it's fine.

Look at this,

In addition to showing the number of active users per quarter, this picture also calculated the growth rate, but also need to focus on, Laoganjuhua Tencent quietly modified the "number of active users" statistical methods--2013 the 3rd quarter of the year before the Tencent statistical active users of the method is "the user on the micro-letter or WeChat at least send a message" , after the 3rd quarter of 2013, Tencent's method of statistically active users was to "send at least one message, or at least one at a time on a micro-credit game center, or at least renew a circle of friends."

That is to say, Tencent's account of the number of active users of micro-letters has been relaxed, before the need to send a message to become active users, and now even login to a game center or update a circle of friends, also counted. Also said that Tencent may not use micro-letter communication, but the pure landing micro-letter and through the micro-letter to play the game is also counted as a micro-letter active users, this is a bit unscientific? Users just use the micro-letter account to play the game, but not really with the micro-letter.

To speak of the micro-credit game, micro-letter in the fourth quarter of 2013 launched 4 new games, is "Every day rook", "The National hero", "The National Plane War", "Happy Mahjong", in addition, in December version of the update also includes "Every day love to eliminate", "Happy Bucket Landlord", "Master of Rhythm", Most of these games are in the forefront of the app Store. There is reason to believe that this is more than 19 million active users, mainly from the micro-credit Game center of growth-driven. So, if the group of people who planed to play games purely with micro-trust, micro-letters in the 3721.html ">2014 5.65%, 11.54%, 10.6% of these small data can only show that the new users almost no growth, or basically stop the growth, and even a decline."

The active degree of the circle of Friends is also dropping at the speed!

Famous marketing expert Quanfang has counted such data, by recording June 5, 2014-June 20 (15 days), August 13, 2014-August 28 (15 days), Circle of Friends 9 o'clock in the morning-10 points, 7 o'clock at night-10, the two time period, A 1-minute circle of friends updates the number of messages, trying to find some clues about the changes in user activity.

Take a look at this set of data (PS: Old Kuang Friends Circle total of 2046 friend, compared with reference value. Number 27th is a Romanchang event and can be used without reference.

The data will not lie, I believe Tencent officials are unwilling to accept the fact. I believe you see from the trend map, the micro-letter friends Circle of active decline is the fact that nail!

Why is there a weak growth in the circle of friends?

1, micro-trust market has been saturated, in China can use the basic use of micro-letter;

2, the role of small micro-business. Friends Circle is the hardest hit, who is willing to brush the circle of friends every day to watch ads? Everywhere are brainwashing agent, show pay treasure income, a lot of people like to play friends circle now do not play.

3, Tencent itself do not make up. Micro-letter is no longer a pure community of friends, Tencent became a group to buy, finance, electricity quotient in one of the monsters.

4, micro-letter big, and always blocked from the media public number, let a lot of the operation of the public number, a night disappeared, now online to say that the public number is useless, do not do a lot of articles a search, do not believe you look, are the victims wrote.

5, the last is any product has a life cycle, will experience growth, maturity, recession, no exception, and the Internet product iteration cycle is shorter, from the almost disappeared from happy to Weibo, are examples, do not be surprised.

Although the circle of friends in the decline is a fact, but we can not deny the circle of friends must not do business. After all, there is a place where there will be business, there will be money to earn, no matter what the industry, the brutal fact is that money is always only 20% of people. In addition, really want to do micro-business friends, hope not to cheat, more positive energy, hope that some of the users really valuable products, less goods, ignorance show income or recruit the line to cheat small white hard-earned money. Believe that everything is cause and effect, the so-called bad and evil has been rewarded. Welcome to the micro-business plus I micro-letter private chat, do not 998, as long as 98, you can get the master of the drawing of the wealth of a person, package your business is booming, the wealth of the broad!!! (Haha, kidding, don't take it seriously)

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This data is from: Kuang Fang. (Micro-letter: kuangfang2012)

Business Intelligence Tools: Finebi