The preliminary preparation work analysis of the small and Medium-sized Travel Agency Marketing website SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How do small and medium sized travel agencies make content-oriented marketing travel agencies? In the optimization process, should pay attention to how to allow visitors to increase the depth of browsing? In addition to solving how to attract traffic, how to pay attention to user experience, improve the conversion rate of site visits?

We consider at the same time from the technical environment and website optimization two angles:

I. Technical environment:

1, the choice of faster space: the opening speed of the website, the location of the space and so on determines the experience degree of the Netizen also decides the search engine's included condition, an unstable space is always fatal, if no special need, travel agency website try not to choose foreign space, if not clear which space is good, In the domestic several well-known IDC service providers select a bar, although the price is slightly higher, but the stability coefficient is very good.

2, the choice of program language: asp\.net\php\jsp and other development languages have their own advantages and disadvantages, travel agencies can be based on their own development costs, browse the size of the group to choose the appropriate language, personal advice to travel agency site functionality and the number of visitors, you can consider PHP development, the highest cost-effective.

3, Web style design: The quality of the website design is different, some tourists advocate the content of the introduction to win, and some of the site to be fine pictures, flash, and other attractions to attract visitors to other pages to browse. Personal advice, according to the user's habits and experience design the right interface is the most important site building. Website style, color and travel agency VI to unify.

Ii. website SEO

1. Website content Construction

Travel agency website to content for the king, the content is not only can assist the Netizen's predetermined decision, also may increase in the search engine weight. A site by Baidu included 50,000 information than was included 10,000 information site to obtain traffic opportunities more than 40,000 times.

Main column Design: Home page, outbound travel, domestic tourism, surrounding tourism, visas, travel information, about us.

2. Website Trust System Construction

The 2009 new tourism regulations, in fact, so that the bad travel agencies do not have the market space, to protect the travel industry to a healthy and orderly direction of development. Regular travel agencies need to pass the website to the browser to trust, the transfer of trust will help to increase the depth of visitors browsing, improve access conversion rate.

3 website Optimization (SEO)

Site optimization will be from search engine friendly (SEO), user experience friendly (usability) two aspects to improve access and conversion rate.

A) content optimization: including title and meta, copy introduction, content title copy optimization

b to meet the search engine and user-friendly web layout optimization;

c to increase the external links within the Web page;

d) 404 Page setup, 301 redirect

E site density control between 2%-8%

F HTML and XML Web site map file optimization, easy to timely collection of robot Web pages

G content keyword planning, positioning target keywords: including target keywords and search volume, with long tail keywords and search, long tail keyword distribution and planning

h) Page keyword assignment:

Results page: Long tail keywords

Topic page: Popular keywords

Section page: fixed keyword

Channel page: Target keyword

Home: One to two top keywords.

I think that the travel agency site to achieve success, but also should understand the user experience, as consumers to taste the site which is to let you stay, which is to let you consult, which can let you place an order. This is a seoer realm, and operating together as one, rather than simply to optimize a word to Baidu first.

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