The revelation of e-commerce gimmick: The Five Principles of Forum Marketing

Forum Marketing is one of the common Community http://www.aliyun.com/zixun/aggregation/9371.html "> marketing means." Forum Marketing Skills, is one of the essential links of SME network marketing. This article reveals the Insider of forum Marketing:

What are the reasons why customers don't choose you?

Every person involved in online sales has a question: what is the reason for the unsatisfactory sales? Or what are the root causes of the customer's choice of your products and services? Is the price too high? is the product quality bad? is the service not in place? Or the lack of target customers on the website?

No! These are the wrong reasons! The reason the customer doesn't choose you is: he doesn't trust you!

Second, the customer chooses you the reason is what?

Community marketing depends on people trusting. What's behind the trust? Is the customer's recognition of you, is the brand, is Word-of-mouth, to solve this problem needs to gradually cultivate their own brand in the customer community. A good tool is the forum, where you can establish a customer recognition.

Through the forum to cultivate the brand, unlike traditional marketing, it is based on the trust and recognition of people. This recognition depends on professionalism and affinity.

Keep in mind that the reason the customer chooses you is that he or she likes you!

The Five Principles of Forum Marketing

Forum Marketing, pay attention to the following five major basic points:

Knowledge is stronger than advertising: Let the customer understand you, the first step is to recognize you professionally. Advertising to be too soft to be soft! For their own professional areas of problems, digging deep digging through, in plain language to express to everyone, this is a very powerful marketing techniques. Note that if the text is not long, the key is whether the truth is valuable. In a word, hundred words, can say clearly the question on the line. Long instead of meeting the BBS users reading habits. In addition, long serial is also the way that the Netizen likes, say a little every day, look not tired, write to be convenient.

Exposure is very important: there is an advertisement, "big treasure every day see". People are familiar with, often see is a way. Users of the forum often appear people will have a sense of intimacy, accumulated over time also formed a brand.

Learn to interact: Remember that there is a TV show "Don't Talk to Strangers", on the contrary, people who have not spoken must be unfamiliar. To build trust, you need to talk first. There is a mobile advertising word in Putuo Mountain: "Communication creates harmony, and harmony changes the world." Let the customer trust you, starting from the forum replies!

Professional Win Trust: We see many people do not understand the "professional can gain trust" the truth. So what are they doing? For example, they often play an advertisement: "The company is the largest and most professional home decoration company in Fuzhou." This sentence is written in outdoor big-name, may fully reflect self-confidence. But in the forum to send such advertising posts, it is likely to arouse criticism. Let others trust you, say better do. How do you do it? FAQ. Meet the owners in the forum for help, who is the fastest, answer the most professional, who won the opportunity. Be careful, don't say full, leave a little room for the customer to come to you--that's a good technique.

Harmony: Users of products, prices, similar to the comparison there are too many problems. Face the Netizen's question how to do? Kong: People do not know and do not bland, not also a gentleman? Say things patiently, carefully and equally. Talk, not humble, so that reflects a good service mentality. This is the attitude of service! Attitude decides everything! It is also a powerful marketing tactic.

Forum marketing, starting with a smile, from the beginning of action, persistent insistence, will become a small and medium-sized Network Marketing magic weapon. (Ning Zhe Network of zhouning)