The revelation of the 6 trends of social games in the 2013 to marketers

Source: Internet
Author: User

1th Page 2013 Social Games 6 trends on marketing staff inspiration

Social gaming is the most fascinating and popular activity on social platforms, mobile devices and Web pages. As the use of mobile games has increased rapidly, social games have spread like wildfire. EMarketer predicts that by 2014, more than half of social networking users will experience social games, with 141 million users in the United States experiencing games on mobile devices and 101 million users experiencing online casual games.

At the same time, emarketer also said that the game's built-in advertising revenue will be accompanied by the increase in the number of users and a big increase. Having a loyal user is undoubtedly a powerful new business opportunity, which will redefine the meaning of brand advertising in the electronic medium. So what do marketers know about the game field? Here are 6 notable trends in the field of social gaming and their implications for marketers who intend to leverage the power of cross-platform social gaming.

Game Built-in advertising

1. Built-in ads to have 100% visibility and new ideas

At present, it is a hot topic to promote the use of "visual effect" in electronic advertising industry around IAP. This model forces us to create an accessible, attractive ad. Built-in ads to ensure that all ads are visible. Have you ever seen an ad in an unobtrusive position in a social game or mobile application? No? Because they never do.

In addition, social games provide marketers with a new platform. Harris Interactive A recent survey showed that 60% of smartphone users and 72% of Facebook users are more likely to see immersive interactive ads than static banner ads. In other words, the player wants to open a new advertising model. Now we should devote ourselves to this goal.

2. Everyone plays social games

Now, television is no longer the best medium for contacting target users. Social games across the ages of users, touch people from all walks of life. Newzoo data points to the fact that social media and online casual gamers are aged 10-65. Similarly, emarketer found that mobile games were popular with large audiences and even older people. This confirms that the game provides marketers with a huge business opportunity to reach out to all users, attract them properly, and respect the user experience, such as breaking down in critical parts or "rescue moments", even if they are immersed in the gaming experience.

3. Social players cover all devices and advertising should keep pace

Most of the time, players are experiencing games across platforms and across devices (especially on mobile devices). EMarketer related data show that smartphone users spend nearly 39% of their time playing games, while tablet users spend 67% of their time. Given the almost daily availability of new equipment, including playing games across smartphones and tablets, it is clear that the game brand should protect its integrity and ensure a consistent user experience. Finding developers and advertising platforms that understand the importance of HTML5, CSS3, and interactive design is key to providing a consistent, immersive experience. The technical support marketers take the same creative approach on each platform to reduce the creative review process and cut costs by nearly half.

4. Social games have moved into mobile platforms

Some trends indicate that social games are becoming saturated on Facebook platforms, but social gamers still have Web pages (such as the Zynga gaming portal) and mobile platforms to choose from. EMarketer reports that the number of mobile games is growing dramatically as users cross screen experience games. It is expected to increase twice times by 2015 and become the hottest activity for us mobile and tablet users. This also confirms that the Cross-platform game has the development opportunity, simultaneously displays the game still to have the great development space. To take advantage of the growing size of the user, marketers must understand how to harness the complexities of social gaming. Having a suitable industry partner helps maximize your advertising marketing effectiveness.

5. Video ads in the game as "must option"

"Creating an immersive experience to attract users is the key to marketers taking full advantage of the growing usage rate," Juniper analyst Charlotte Miller said in a recent report. "What kind of apps are most popular?" The answer is undoubtedly the game. The game's built-in video advertising provides game marketers with the best channels to operate creatively across platforms. In addition, the analyst report also pointed out that mobile video is the fastest growing mobile advertising model. So marketers can try to combine the game's built-in video with the entire marketing strategy.

To ensure that users get the best experience, marketers should also consider working with prefetching technology companies to preload video ads before the game starts. Prefetching technology will not occupy the broadband speed, ensure that the video ads download immediately, no buffer phase.

6. Absorption Video advertisement Value Exchange idea

Social games create positive emotions, strong social relationships and a sense of achievement among players. In addition, social gaming has other properties. Now you can use this positive atmosphere further to provide value to social players through video ads based on reward patterns. For example, if he is in need of help with Song Pop, the player can eliminate two answers by viewing promotional messages, so that the guessing range can be narrowed, and the player will continue to retain (and increase the value of the experience). Harris Interactive recent surveys show that more than half of Facebook users and smartphone users say they prefer new forms of advertising, such as user-owned or value-exchange ads, compared to pre-advertising. Based on the above, you should support the value of video advertising transactions, while enriching the player experience.

In the 2013, social game advertising was still a huge spectacle. It guarantees marketers the ability to dig out loyal users who have not yet discovered the earlier TV. If you're not involved in social gaming, move on!

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