The revelation of the crowd-raising car alternative Word-of-mouth marketing

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Recent major search engine search "public chip", the most fire word is "all raise the car", yesterday just wrote a "public car racing a creative value is not worth 70,000" article, did not expect to get a large number of reprint. Today on the topic of yesterday to continue a more in-depth discussion, in fact, the public car racing itself is a concept, how to play a good concept is the key to the success of the project, I can very responsibly say that this project is either 0 of the public, or fund-raising success. Without the intermediate fundraising but unsuccessful situation, why?

The rewards of the crowd racing

First of all, we look at the return mechanism of the public car, obviously 20,000 and 50,000 of the return ratio is higher than the above. This is from the side of the sponsor from the following on the understanding of the project is not intended for the casual guests, the beginning is aimed at the big customers.

Moreover from the return Project view, has the very strong market attribute, whether is the line's soft group marketing, or the offline racing car enters the campus and so on the activity. Highlights the characteristics of an eye economy. It's also a place for many racing clubs to learn. The use of line online set up a wide range of Word-of-mouth marketing. As I am in the "public car a creative value is not worth 70,000" said, the car as the core, through the line of online interaction to form a whole advertising show field, simply say is to use the car to set up a platform, soft Wen Opera, offline activities as accompaniment. Integration of the three, for the customer to form the final transformation.

What do you do for a car?

As the previous article said, the public to raise the car from the beginning of the focus is to attract attention, and then directly to the big customers to the public funding. In the public network line is only the first step, suggested that if the project sponsors really want to make this project, now need to plan the second and third step of the hype.

My personal advice is to publish articles to the major car community, and then through the Excel table sorted out a release list, see Once a day, according to the Click and reply to the situation gradually hype publicity, and finally focus on 1-5 hot forums, focused on the Navy's hype. According to the promoters of the car selection concept, Southeast Mitsubishi, Ling Shuai, Jetta, FAW-Volkswagen and other related bar, community, micro-bo, micro-letter to focus attention. Post bar, forum can be launched as the source of content, micro-bo, micro-letter as an extension of the release channel, each channel complementary, mutual cooperation.

The revelation of the racing car

Aside from the issue of whether the car can be successful, the whole event, or to the marketing staff a lot of inspiration. One of the point is that it can be online and offline marketing is a good breakthrough! The current Internet has entered the mobile era, mobile internet can make the user's fragmented time is a lot of use, this is the traditional Internet can not match. The use of debris time just with offline marketing can reach a good opportunity for cooperation.

Through the stage of the car, mobile Internet products can be maximized display, such as Skype is very focused on this aspect of the display of opportunities, want to safely experience the car? Skype can be downloaded via the website (http://skype.gmw.cn) And then through the video chat way through the mobile phone screen and the driver synchronized speed on the track, is not very enjoyable?