The success factor and strategy of stock website stand out

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the latest data released by the CSRC, the number of Chinese shareholders has reached the people, this large-scale group for the site means a considerable market and profit space, the stock site is after a considerable period of development, the number is also a lot. But with a careful analysis of these stock sites, we find that the quality of which is uneven, and the motives of the various sites are also different, and some are "fraudulent" nature, cheat retail membership fees fraudulent sites, they will choose to advertise in Baidu, purchase the chain to optimize the rankings and other ways in order to get more traffic, To "catch" more fish, while others are in addition to the websites of the securities companies, is a large number of personal webmaster operations of the stock theme of the site, these belong to the content of formal, the expectation of the content and promote access to the flow of money, which is the most suitable for personal webmaster and do not violate the relevant laws and regulations "red line" Site type. The face of the fierce competition in the stock theme site, how to quickly stand out from the test stationmaster's Operation wisdom and skills, webmaster can refer to and learn from the following several factors to help success and operational strategy:

One, the website theme clear formal generous set up professional image

The current stock subject area of the relevant site quality is uneven, motivation is also different, which led to a variety of Web site interface-related chaos, not to mention fraudulent sites, but also some pure collection of quality of the site content is not flattering, such sites will be visitors to the user experience left Behind, It doesn't take into account and build a qualified user experience. So for the new stock site, to quickly get the recognition of visitors, you need to first in the site theme and style, first of all through the clear website theme, so that visitors can find the first sight of their interest in the content, and clear navigation allows visitors to quickly understand the classification of the site settings, enhance the visitors to the site's love and stickiness. In addition, for the website design and theme-related style template, image rich in their own image, through the template design, content organization, classification function, etc. to establish a professional image, so that the first visit users can quickly improve the impression of the site and trust.

Second, the use of high-quality rich content resources to benefit users

The core of a visitor's evaluation of a site is the ability to benefit and benefit the user, especially for users who rely on search engines to find their own information, and the first need to find and open a new site is to look for the information they need at that time. It is only when the information is found that further consideration is given to whether to stay on the site and become a repeat customer. Therefore, the new site to quickly get users love and trust is the key to the content of the site, the webmaster needs to strictly control the content, adhere to the principle of ningquewulan, for the patchwork can not give users the reference value of the content would rather not publish, and not because of such content to reduce the site in the user's The more time a webmaster spends collecting and collating quality information and content, the more returns it will receive in the future, after all, a valuable content that attracts users far more than 100 poor quality information.

Third, timely attention to market hot spots to keep content fresh

Changes in the stock market change rapidly, in order to provide visitors with valuable reference information, but also need to reflect the professional value of the site, timely attention to the stock market hot spots, so that users, especially the old users can experience the site's intentions and professional attitude, especially for the user responsible attitude, maintain constant content updates and hot Always provide users with timely reference information, so that visitors and long-term users to maintain a fresh sense of the site, enhance its stickiness on the site, in the training of new users can also continue to attract new users and promote new users to the old user training and transformation. Focus on the market, the webmaster can through the well-known stock blog information integration, to provide a rich reference value, relatively single blog content more comprehensive, rich contrast information, so that visitors can understand and analyze the market multi-angle.

Iv. enhancing interaction with users and making the most successful feature advantages

Access to the stock site is often more users need to refer to others to help their own decision of the individual investors, what they need is for their own reference and absorption of the stock comments, so play the platform advantage of the site, to have this demand for users with targeted views can greatly attract visitors. Webmaster can in their own stock technology based on the use of information search and information integration, the users of the site to provide a more professional and sincere answers, truly reflect the user first, to provide help to visitors in good faith and the principle of the site, and actively to this interaction to form the characteristics of the site's advantages, to promote the attractiveness of more new users, Also help to promote the formation of a good reputation of the website, the formation of word-of-mouth effect, so that the old users to help promote the site, thick fat, so that the number of visits to maintain a stable growth trend.

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