The system winning of the three core elements of network marketing planning

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Strategy, creativity, operating system. This is the vegetable root tan plans to operate a number of traditional marketing and network marketing projects summed up to do business planning, marketing planning, brand planning, network marketing planning of the three core elements. This is the third element-the system wins.

What is an operating system?

The operating system is simply the execution system for implementing the strategy and achieving the goal.

For example: The two armies at war, the strategy is Trinidad long-distance grin (the history of the Wei Qing defeated the Huns, is the strategy, and in order to implement this strategy, to defeat the enemy, we have to arrange for adequate supplies, arms select cavalry, horses to be raised first, preferably a standby horse rotation, weapon selection, marching route planning, Military medical Horse medicine and so on; marching queues, morale, and reasonable distribution of physical strength and so on; Before the war, who attack first, attack what position, attack the general candidate and so on. All the relevant needs to be prepared in stages, arranged to specific execution details, in order to ensure that the implementation is in place to win the opponent.

If there is no good operating system, the strategy will not be able to fall, the implementation is not, even if reluctantly implemented, it is formality, the motions, will not have any effect. Take the front of thousands of miles grin, if the logistics officer lazy, so that the army went halfway to the food, horse can not move, that war also don't need to play (hehe, as if Zhuge Liang six Qishan, all because of the grain problem failure). Shopping malls such as battlefield, vegetable root Tan often said the system to win, is this meaning.

How to build Network Marketing operation system?

We simply say, to complete a job, what people need, what resources, how to decompose the allocation of tasks, each stage to do what, how to follow up the supervision, which requires a good system arrangements, the process is to build the operating system.

For example, a project's communication promotion strategy is centered on search, that site planning to do those jobs, how the site structure planning, keywords how to refine, internal links how to plan, how to plan the content, how to optimize the program function, the site is built, how the operation around SEO optimization, external links how to build, Content how to update, data monitoring and analysis, search bidding how to do, etc, all need system planning solution, advance arrangements to post. In fact, after the strategy proposed, set what kind of post, recruit what kind of talented person, how to manage the examination and so on are the foundation of the establishment operation system.

System matching Policy

It is important to note that the system must be constructed according to the policy, otherwise it will not match.

To establish a good network marketing operation system, first of all, the project owner to the project strategy, the module process details, team formation, job requirements, control systems and so on to have in-depth understanding, and even have personally operated, followed by the team, process integration ability to be very strong, otherwise the basic can declare project failure. According to the observation of vegetable root tan, the error mainly comes out now, the post skill mismatch, staffing and completion strategy requirement. For example: Obviously do network retail, need merchandise operation promotion talent, but recruit a portal platform to promote the people, obviously do Taobao promotion, but got a good SEO optimization; clearly need is to understand marketing to understand the dissemination of the copy talent, but got a only write information editor; obviously need a good writing editor, But find a will only send links everywhere, advertising promotion operators ...

Network Marketing Planning These three core elements, but also a network Marketing project manager must have the skill quality.

Strategies and ideas are sometimes inseparable. Creativity must be based on strategy, the basis and guidance, and sometimes the strategy requires creativity, creative strategy, and sometimes the right strategy itself is creative, that is, strategic creativity.

Operational systems are the Platform and foundation for implementing strategies and ideas.

In front of marketing, God Horse is a cloud!

Wash the Xijinqianhua,

Only strategy, creativity and system can win!

No more, I know, you know! Because you are committing a "no strategy, no originality, no system" error.

If so, then, although you are not a horse, your company is not Tencent

But you may also have to make a tough decision to rearrange your strategy and rebuild your system.

The original text is published in: Vegetable Root Tan Network Marketing Organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.