The three major trends of online tourism: tourism mobility, socialization and deep personalization

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The Millennium generation, born in 1984-1995, 2014 19-30 years old, China 270 million, accounting for the proportion of the total population of 14%. They grow up with the rapid development of the Internet, are the main technology products of the fans, more than 92% of the smartphone, more than 150 times a day to check the phone, the average time on the internet for 6.37 hours. Ten years later, they are 29-40 years old, mostly married, become the absolute mainstay of social consumption, there is no doubt that their tourism preferences will be the real trend in the future, their close integration with the Internet so that we have to think about the relationship between tourism and the Internet and the future trend of tourism.

Trend one: Live in the present generation, tourism mobility

Young people of the millennial generation live in the present, demand immediate, immediate, flexible travel services, rather than their "needs", rather than "want" more appropriate, demand is a noun, want to be action, the rise and development of mobile Internet is their appetite, they can always get the information they want.

The domestic mobile tourism market is developing rapidly, according to the data, Ctrip's official data point out that by the beginning of June, Ctrip has more than 160 million downloads of mobile apps. Where to travel "has become the first download of billions of travel apps, and according to where the net released in the first quarter of 2014 results show, to where the net mobile end of the revenue of 106.3 million yuan, an increase of 415.1%, to where the net CEO Zhungchengsu said, Where to go in the future will continue to increase the input at the mobile end. Art Dragon Travel net 2014 first quarter earnings show, art Dragon Mobile client hotel guest room night number in the Art Dragon own brand under the night number of the amount of more than 40%, will soon be more than 50%, art long Travel network CEO Cui said, mobile client has become the Art dragon guests choose the most hotel booking way.

The same way network CEO Wu Zhixiang also in the recent release of staff internal mail mentions that the biggest opportunity and challenge is the mobile phone, is the mobile internet, and said that in a year to achieve the mobile end of the attack, all indications that the mobile end has become an online tourism enterprises to win users, the market share of the important channel. Mobile payments are becoming a new payment trend in 2014, when China Mobile pays its first quarter, with more and more consumers starting to get used to mobile payments, and there will be greater opportunities for the mobile travel market.

In the past year, the tourism market has increased the movement at the mobile end, the new app version of the update is dazzling, only one: to improve the mobile end user experience, for more wireless resources. It is clear that the ability of tourism providers to have instant information services does not necessarily guarantee development, but if there is no doubt that it will be eliminated in 2014, whether it is tourism giants or start-up companies, tourism mobility is imperative, the 2014 tourism in the mobile end of the competition will be more brutal.

Trend two: A lonely generation, social tourism

The millennium is a generation that has been bombarded by advertising, and they are tired of the old-fashioned marketing tricks. This generation is only one child, they are lonely generation, and the rebellion of young people, their decision to live more dependent on other people's comments, they are ready to share, they need to seek recognition and comfort in virtual society. This generation makes a purchase decision on the internet on average 10.2 times to check the source of information to compare and reference other people's comments. This is also the Comment class website TripAdvisor, to the net, Yelp, the public reviews the network to be popular reason.

The information authority of these reviews is not as authoritative as Lonely Planet and the New York Times Meal review, but this generation of young people is more trusting of friends and peer commentary, which is also a trend in the larger data age where relevance is more valuable than accuracy. Traditional marketers are not unaware of the power of Word-of-mouth, but the dissemination of the characteristics of the Internet to allow comments and sharing in social media more quickly spread, greatly enhance the power of word-of-mouth, praise and the emergence of the difference is more like the process of voting, and the most concentrated results can be in search engine key words to pull the top, Therefore, tourism service providers in the future service delivery can not be underestimated, the trend of social tourism.

Trend three: Pay attention to the experience of the generation, tourism depth, personalized

The millennium has hated the old style of tourism, 2013 has been the tourism market scattered proportion upside down: from the original "Regiment seven scattered three", into a "regiment three scattered seven". The important reason for self-help tour is that young people pursue more self, individuation and profundity experience. The thousand-generation tourists are no longer satisfied with sightseeing, photos and shopping, but begin to pay attention to the culture, history and experience behind the tourism. The data show that 78% of the Millennium Generation has offered to learn new things while traveling, while 70% say they expect travel services to offer in-depth experience. The depth of tourism is imperative in the 2014. Travel, about youth, about sharing, about the experience, once said walk on the trip, is the desire of our younger generation, but also the life of trivial and repetitive good way, 2014, tourism mobility, social, in-depth, the trend of the general, can not be observed.