The website optimization method of carrot and stick

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Website Optimization What exactly are we trying to achieve? Many Seoer will say that the site is the conversion rate and the amount of website marketing. In fact, many website maintainers are more interested in appearances-site rankings.

In fact, as a "superficial" seoer is not a shameful thing, on the contrary in the billions of small business sites, you only get a good ranking to get the big online orders, so the author D.J. has been in the rankings for the site and struggle. For a new station, especially now the latest on-line enterprise station, in the face of harsh included conditions are included are difficult to talk about ranking? But the more so, the more we have to do a good job of the site.

Recent search engine anomalies many of the new online site is not one months has not been included, even if the key words included in the unpopular is still in the thousand words in the sea. In the face of such a situation as the site's optimizer we have to stick to the carrot and stick to improve the site rankings.

First, the structure of the unchanged is very important.

Many friends often because of the delay did not include a large-scale revision of the site, in fact, the author D.J. It seems that the recent site is not included is a very normal phenomenon, not necessarily the problem of their own website. We have to do to continue the daily use of the site rather than based on the revision, especially for the site structure of the revision will not be taken. Once the site structure changes equivalent to the foundation of the site changes, it means that you have a new audit period, more importantly, you have done for the site all the maintenance work will be discreetly.

Second, the frequency of step-by-step is critical.

For the maintenance of the site we are mainly in the site content and links. In fact, whether the content or outside the chain need a stable update frequency, so as to create a comparative advantage of search engine robot crawling environment, while the inherent frequency of the site update on the search engine friendliness will be higher. Of course, this is not to say that you publish the inherent links and articles on the day, whether it is linked or content we are to pay attention to "high-quality" word. Content to be as rare as possible original or false original, the chain not only to quality to win more stable.

Third, the hardware is efficient.

Site to get good rankings and traffic is the most critical of the hardware facilities. When it comes to website hardware that must be the server of the website, the server is the main body that hosts the website, the good server not only stabilizes but also speeds up the page opening speed, this is one of the most fundamental conditions that users and spider like the website. Imagine an unstable server caused by the results, not intermittent strike is the turtle speed loading or occasionally also with the Trojan to a close contact, so how to win the favor of users and search engines. So it is also important to choose a good server for a more efficient website operation.

The face is always no improvement of the site, a lot of SEO and will appear disappointed, and then want to rely on some network of Black hat software to promote. Here the author small Dan to solemnly explain, do a good job of website optimization cheating is undesirable, not to mention the use of those who have data open software. If you really want to choose this way then the result is imagined "no Zuo no Die".

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