There's a coup on the farm, putting the farm management in the pockets

Beijing News: Tell the most impressive story of the dilemma.

Wu: The biggest dilemma is to deal with the relationship with the surrounding villagers. When the farm watermelon was ripe in 2011, the villagers came to steal the watermelon. Police arrested several villagers, but dozens of villagers came to steal. The relationship between the farm and the villagers grew tense. The villagers rented the land to us, hoping to increase the rent, but it was too expensive for the start-up companies. If we can't, they have a problem. We have been trying to reconcile our relationship with the villagers.

Beijing News: What are the new hopes for the new year?

Wu: I hope the fans of Natural Park will double, I hope our fruit brand more people accept!

Wu the management of a farm into his cell phone.

February 11 10 o'clock in the morning, Henan Luoyang City Center in a teahouse, the original and friends of his tea, "teng" ground from his seat bounced up.

"There is not enough humidity in the farm's greenhouse. He looked at the alarm on the phone and left in a hurry.

This year, the 28-Year-old Wu is the general manager of the Luoyang Lohas Natural Garden chain Farm. He loves to wear a gray suit with a neat ironing and meticulous hair.

Rely on mobile phones to take care of 500 acres of organic orchards, including 40 greenhouses and nearly 200 acres of fruit trees, Wu Enterprise's annual turnover to 10 million yuan.

Mobile phone monitors crop growth remotely

Jumping on the door of a Great Wall SUV, Wu off to the farm. The original farm greenhouse irrigation equipment by the staff management, but near the year, the staff leave home for the Spring Festival, Wu had to pro-Li.

Wu Natural Garden chain Farm is located in Luoyang Yichuan County left township, 80 kilometers away from Luoyang urban area. Because the road renovation, one hours drive, drove two hours has not arrived, Wu some anxious. "Watermelon seedlings fragile, not timely replenishment of the water, the consequences are very serious." ”

Two o'clock in the afternoon and half, Wu hurried to the farm. Open-air orchards and ordinary water orchards are not much different, winter, the bare branches of fruit trees look a little bleak. On the edge of the orchard, a row of ordinary bungalows constituted the office area.

Wu Trot to the watermelon greenhouse on one side of the orchard, where it looks more like a laboratory: A camera is installed on both sides of the greenhouse, with a wicker-like irrigation probe hanging overhead. In the middle of the greenhouse, two instruments are inserted. Open the irrigation equipment, the irrigation probe can spray the fine water curtain.

Wu Introduction, the greenhouse is all automation operations, nursery two instruments used to detect air humidity, soil temperature and humidity, carbon dioxide concentration, plant metabolism capacity, every 10 seconds to collect data in the shed, and uploaded to the server for background data analysis.

Wu mobile phone with software, you can receive the information from the server at any time. The alert that was received that morning was sent by the server.

Farm Technology director Sun Xiaofeng told the Beijing News reporter, this is an agricultural networking technology, the instrument of crop growth data for real-time collection, can be remote monitoring of crop growth.

Sun Xiaofeng is a well-known agronomist of Luoyang, who studied watermelon breeding for more than 20 years. 2010, Wu to the conditions of the director Xu, Sun Xiaofeng please to their own park, responsible for the cultivation of watermelon varieties, the development of high sugar quality small watermelon.

Sun Xiaofeng says he's not here for treatment, but because the equipment and data can help him make more progress in watermelon cultivation.

In Wu's farm, there are more than 40 seats in such greenhouses. Wu can control the whole farm through a mobile phone. "I enjoy this kind of winning," he said, shaking his cell phone. ”

In order to do this thing networking system, Wu put nearly 2 million yuan before and after. and the entire farm before and after the investment reached 12 million yuan. Wu said, "The easy management behind, is the heavy investment." ”

Internet search for customers "bag raising" orchard

3:30 P.M., Wu finished the Greenhouse irrigation, ready to rush back to the city, two employees were panting to stop him.

"There was an accident on the farm, and two customers who had come to pick strawberries were not going to go and say they were going to dismantle our greenhouse." ”

Wu scratched his head and smiled, "blame me, invite too many guests." He turned to the strawberry-growing area, where two customers and staff had a quarrel.

Originally, these two customers belong to QQ Farm "Play Master". The originality of QQ farm originates from the sales dilemma of farm start-up period. In the 2011, in order to impress consumers, Wu and many agricultural enterprises, playing "healthy, organic fruit" brand. But a word from a fruit merchant woke him up, "you say organic, and I don't see you growing, who knows?"

How to convince consumers that this is organic fruit? Wu thought of an idea: "Let them see the fruit grow." "Through the Internet, Wu can be the fruit of the growth of information to customers, so that customers assured of fruit."

"Come to the farm ' pack ' an orchard, become a farm ' play the Lord ', solve the consumer's confidence in the product." "Wu said. He called it the real-world version of the QQ farm.

Wu registered micro-letters, Weibo accounts, his microblog, accumulated tens of thousands of fans, which became Wu farm potential customers. Every time the fruit matures on the farm, the "Play Master" and the pickers on the farm line up. Through the internet to attract customers, led more than 6 million yuan sales.

This day, two "play the Lord" to pick strawberries, found himself "pack raising" strawberry was picked, so noisy up. Wu survey found that the day to pick strawberries too many people, someone went wrong place, picked away these strawberries. He made employees pay for their customers ' strawberries and took their clients to dinner to settle the dispute.

Employee Contracting Orchard Enthusiasm high

It's six o'clock in the evening to take two customers. Sun Xiaofeng reminded Wu, "The end of the year, should have a meal with staff." ”

That night, the farm more than 10 backbone staff to the scene, all of them.

At dinner, Wu about his own farm's original intention and predicament. Three years ago, he was a mess when he took the farm from his parents.

2009, Wu's parents and aunts think that farming is more profitable, through the way of land circulation in Luoyang Yichuan County get 2,500 acres of herbs.

At that time, Wu also studied computer science at a university in Beijing, "the ideal is to be a very good computer expert after graduation." ”

A year later, Wu University graduated, his parents planted medicinal herbs died half, lost nearly 2 million yuan. The elders do not operate, put the stall to Wu, Wu's father said to him, "Do not lose light on the line." ”

Wu Leng, he does not understand agriculture, even not clear wheat and garlic. But in order to prove their ability in front of the elders, Wu a bite, and then down.

2500 mu of land really tube, Wu and parents to discuss, only 500 mu, planted in recent years more popular boutique small watermelon and strawberry.

Wu first came to the farm, even the janitor's uncle lazy to speak to him. Once he was careful to communicate with an employee and was contradicted. Wu felt that the local farmer employed by the farm looked at him as "like a landlord".

More make Wu helpless is steal, night black Wind high, nearby village people to steal things, farm staff and outside people liyingwaige, removed the irrigation pump. Wu the alarm, the final nothing.

Wu A look at the salary statement, "Understand what's going on, employees one months wages less than 1000 yuan." ”

Wu to his parents to raise wages for farmers, he used textbooks to learn words lobbying: "Can not be a landlord, not as an exploiting class." "But the parents throw the ledger to him to see, the loss of nearly 2 million yuan a year." "You sold your father to the farmers to raise wages." Wu's father said.

Raise wages, no money, no pay, no good work, no money. This vicious circle, how to break?

"History is not a white school, the beginning of reform and opening up the contract responsibility system is to mobilize the enthusiasm of farmers ah." Let's try it. "So, Wu the shed to the farmer management, well done, can be more contracted, more."

In the shed, the phenomenon of losing things was gone, the staff also brought their dogs from home to see the farm, "Now there are eight dogs in the garden." ”

Staff fruit powder is a 24-year-old girl, after graduating from high school to Kunshan to work, and then married to have children back to Luoyang home. She is now in charge of three strawberry shed, see seedling leaves a droop, give Wu call "alarm", Wu explain, the big shed has testing equipment, really have problems instrument will alarm, don't worry. Fruit powder is not assured, or keep on the phone.

Fruit powder Annual income of more than 60,000 yuan, in Luoyang Local is a higher income.

Wu is quite satisfied with the status of the farm; As a new generation of managers, the idea to let go. ”

Bring Chinese fruit to the world

Dinner was eaten for three hours, the staff toasted each other, and most of them were drunk. High strong sales director publicity shouted several times slogan: "We want to bring Chinese fruit to the world." ”

Publicity is the hair of Wu, graduated from the capital Economic and Trade University. Just graduated, publicity in Shenzhen, Wu called: "Brother, come back, we do a big thing, the Chinese fruit to the world." ”

At first, the publicity felt that Wu was bragging, but came back to see the "high-end equipment" in the Wu Greenhouse, it felt that this matter "has the spectrum".

When eating, the fruit powder pestered the technical director Sun Xiaofeng, discusses the strawberry cultivation technique. Wu Reflection said, in the future to staff professional training, so that they not only earn money, there will be skills. The future land circulation is the trend, they have the condition, has the technology, has the future.

Fruit powder told The Beijing News reporter, she is interested in strawberry planting, she hopes to be like Wu, "own boss." ”

Wu listened to fruit powder, and she touched a glass of wine, "want is this effect." ”

At the end of last year, Wu Natural garden chain Farm annual turnover exceeded 10 million yuan, but also Luoyang an Apple production base and Kiwi base into its own, the same mode of operation.

Wu hope that, three years later, the chain of farms can cover the whole province, driving 5,000 youth entrepreneurship and employment in the province.