Those ten Valentine's Day marketing

Recently, such a joke was spread online by netizens crazy , that is, Valentine's Day and the Lantern Festival this year, "chance encounter" together in the first lunar January morning can sell the Lantern Festival, at noon can sell roses, but also sell contraception at night Set, the next morning can sell contraceptives. Feeling this joke may be "ridiculous", but we can also see the importance of marketing combined with the festival. Today, let us one by one count "those ten Valentine's Day marketing."

Such a rare 19-year Valentine's Day, both businesses and consumers seem very rare, and this "double" collision spark, in fact, had eaten on Valentine's Day swept away. How to capture the "battle-hardened" consumer heart, in the double-knot to make people a favorite marketing form has become the most concern of many businesses.

1, the most connotation of marketing "plus more treasure"

February 14 Valentine's Day, microblogging @ JDB more herbal tea, issued a long Weibo. The content is "no predecessor in the world of love, enjoy the present." In the Weibo copy of the "predecessor" literally, is referring to the predecessors of each man and girlfriend, but also by users analysis alluding to competitors. Although this piece of microblogging only 5211 forwarding volume, but it caused a lively discussion of users, such a double punched ad copy, has become the most content ads.

2, the most fascinating marketing "Durex"

Although according to this year's Huangli, Valentine's Day should not be "private affairs." However, as the most talked about Durex marketing, Valentine's Day through microblogging issued a "pop, pop" charm of marketing. Microblogging picture of a spoon, next to a Lantern Festival. Copywriting content is, pops, pops. 0 points have been! Good things in pairs, pops also double! I wish you a Happy Double ~ today to feed their loved ones eat Lantern Festival yo.

Valentine's Day this year, Durex consistently consistent tease style, spoon coupled with two Lantern picture, people imaginative. The copy in the pop, feed the favorite people eat Lantern Festival and other words, but also shocking! Ultimately through the most meaningful pictures, the perfect combination of Valentine's Day and the Lantern Festival, at the same time the brand concept embodied most vividly.

3, the most naughty marketing "Okamoto"

As a Durex competitor, Okamoto's performance on Valentine's Day is also extraordinary. Valentine's Day @ Okamoto straight hair a microblogging, called "go to classmate eat Lantern Festival at night." From the marketing copy of the point of view and not particularly compelling, but with the picture immediately make people "imagination."

4, the most local tycoon marketing "Beijing News"

Valentine's Day in the "Beijing News" C stack 02 version, Kim Soo Hyun fans buy full page advertisement, I wish Kim Soo Hyun February 14 Happy Valentine's Day and February 16 Happy Birthday. New Beijing newspaper with a soft article wrote that the organizers said it was "ordinary people" ... ... how not to say that they are red scarf? But it is not fan behavior have been indifferent. The Beijing Newspaper has sold this girl once again with the help of the popular "you from the stars" into the public eye.

5, the most eye-catching marketing "Taobao"

Valentine's Day, all the insurance companies have introduced "love insurance", by Valentine's Day. Among them, in the Valentine's Day Valentine's Day section of Taobao Insurance, Ping An Insurance introduced pregnancy insurance, as long as pregnant during pregnancy can receive a pregnancy allowance 800 yuan. "Valentine's Day surprise, unexpected pregnancy allowance 800 yuan."

6, the most straightforward marketing "safe car"

During Valentine's Day, safe car launched "free car" activities, advertising copy is even more "stunned." Advertising content, do not install the equipment you need to deluxe shock shock cool. This advertising campaign called "simple violence", directly against the characteristics of Valentine's Day, the combination of products and festivals glance.

7, the most special marketing "Embraer"

During the coming Valentine's Day, Embraer launched its services such as Valentine's plane and Valentine's seat. First of all, advertise the service early in the event. Then divide the plane into a lover's seat area, and make a schematic that spread to Facebook. Paris Airlines provides the first seat reservation number to receive a Gol Airline ticket to and from any location.

For airlines, the impact on social media is not obvious. Embraer's use of Valentine's Day hot spots, the encounter between strangers, playing holiday selling point. At the same time to join the interactive session, the maximum extent of the activities of the spread of the expansion. Although the highlight of the event planning is not prominent, but this award-winning interaction, but most can increase the dissemination of results.

8, the bravest marketing "Qihoo 360"

Valentine's Day is a romantic holiday, even the air is full of sweet atmosphere. Qihoo 360 as an Internet company, how to highlight the brand culture with Valentine's Day? Valentine's Day this year, Qihoo 360 a female employee through the 360 ​​browser website, hung confessions love letters, let Qihoo 360 300 million Internet users watch their proposal all Process, called the history of "the most courageous marriage proposal."

Never lack of news on the Internet, as a model of public relations in the industry, Qihoo 360 Valentine's Day this year can be described as pocketed the eye. First of all, Qihoo 360 employees to marry him, through the official website in the early issue of "confession love letter," done enough to warm up. The actress actually marry an IT goddess, it is imaginative. The whole live broadcast on the scene, it is to allow onlookers to meet the onlookers curiosity. Whether it is in the planning activities, and seize the Internet users psychology, 360 employees propose to marry the odd tiger 360 marketing practices superb.

9, the most exciting marketing "NetEase"

In the highly anticipated Valentine's Day, dating products must not miss this "once in a lifetime" marketing opportunity. Netease borrowed Valentine's Day this year launched the "Hanada trial package, free live girlfriend" activities. By filling out the application form, users have the opportunity to get the sweet companionship of "trial girlfriend" one day.

NetEase flower is a marriage product, its core product is the achievement of men and women marriage. The Netease marketing activities, the single man as the main goal, really girlfriend to meet the fantasy way. Enhance the exchange of skills with the opposite sex, but also for the user to find suitable boyfriend and girlfriend to do homework in advance, is an accurate positioning of marketing activities.

10, the most sought-after marketing "flowers"

After hundreds of times in the flowers of PubMed, become one of the essential gifts for Valentine's Day. Lift the traditional flowers sales channels, most people will choose flowers shop to buy. This Valentine's Day this year is different from the past, the major e-commerce platform to become the main force in the flower wars, such as Jingdong, Suning and other electricity providers, through product concessions, distribution and other forms of coverage, easily account for the sales of flowers an important channel.

From the product marketing point of view, the traditional holiday gift sales channels have matured, consumer buying habits have been developed. However, with the increase in the number of e-commerce products, holiday gifts can not help but cover them. When consumers buy products, has been converted to the first convenience, the most favorable concessions. The future of flowers this holiday must be a gift, be marketing and change the main sales channels.