Three bogey to improve the success rate of enterprise Weibo marketing

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The successful popularization of Weibo has made it the most important social platform for the current life and entertainment of Chinese people, and the enterprise has been paying more and more attention to its low cost and high influence. However, due to the characteristics of Enterprise Micro-blog is far different from personal microblogging, Enterprise Weibo in the marketing process how to formulate a reasonable promotion and operation strategy, directly related to the success or failure of marketing. Combined with the author's business in the development of micro-BO marketing experience and lessons, summed up the promotion of marketing success rate of three bogey, as a reference point of marketing, I hope to pay attention to micro-BO marketing Enterprises to provide a little reference.

Three taboo "three-appropriate"

1. Enterprise Weibo should be user-friendly. Since Weibo has developed its unique characteristics in the process of development, show the language relaxed humor, style concise novelty, discourse innovation changeable, the hot spot spreads quickly, this requires the enterprise to be able to respect and conform to the micro Bo these aspect material in the microblogging marketing, the Enterprise Micro Bo Humanization, highlights the affinity and the sense of humour, uses more conforms to " Micro-Blog "thinking and operating to win the favor of Weibo users."

2. Enterprise Micro bo Yi Soft Marketing. Different from the official website of the Enterprise to show the professional and image of more fixed characteristics, Enterprise Micro Bo can not adhere to the unified but some rigid image, but to highlight their own human characteristics, in doing a good job of the content of other micro-blog users pay attention to the basis of marketing, which requires more clever soft marketing, The enterprise ads into micro-blog content, so that advertising to promote "smooth things quiet."

3. Enterprise Micro Bo should be diverse. In order to maximize the effect of enterprise marketing, enterprises need to use a variety of marketing in micro-blog marketing forms, from the focus on the original humorous content, thereby triggering the forwarding and attention to the use of increasingly standardized and fair lottery Platform for the award-winning forward, and then to the award-winning Micro-blog essay contest, etc., the use of easy to be micro-Bo users to accept and love the way , diversification of marketing publicity, thereby profiting more Dahua marketing results.

Three taboo "three bogey"

1. Enterprise Micro-Blog Taboo is a mere formality. Many enterprises to carry out microblogging marketing, not in their own to this new form of marketing attention and understanding, it is based on the mentality of the flow, so you can not give Weibo marketing enough attention, but simply as a marketing form of a simple supplement, in the opening of the Enterprise Micro-blog can not adhere to, nor to give enough intentions, led to micro-bo marketing a mere formality, completely received no results.

2. Corporate microblogging bogey theme deviation. In order to gain a higher degree of attention, and enhance interaction with fans, Enterprise Micro-bo in highlighting the humanization at the same time, easy to gradually towards entertainment, comedy, forwarding too much, less original, and enterprise-related marketing micro-bo original less, which led to the enterprise micro-bo positioning and operation of the original original intention to deviate, Lost the original marketing purposes, do not receive the desired marketing effect.

3. Enterprise Micro-blog bogey Plain mediocre. In enterprise microblogging marketing, the current recognition of the most successful is the condom manufacturer Durex Weibo, its success is largely due to the formation of its own characteristics, the use of original high-quality micro-blog content to profit users of the affirmation and admiration, thus greatly enhance the concern, enhance the marketing effect. Therefore, for enterprises, too insipid micro-blogging language and mediocre corporate microblogging image, not with its own distinctive characteristics of innovation and creation, will be submerged in the Bo-Miao micro-blog Information World, micro-bo marketing results can only be reduced to empty talk.

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