Three key points of network marketing

Network marketing is to do business on the internet for media, including commodity information release, brand communication, product promotion, customer discovery, promotion transactions, customer service, market research and so on. Network Marketing has three characteristics: first, no national boundaries of the market, second, 7 days http://www.aliyun.com/zixun/aggregation/11632.html ">24 hours of service; third, fair and free competition environment." The Internet is a virtual transaction, there is an old internet saying: On the Internet, dog puppies will bark.

On the Internet, large and medium-sized enterprises are in the same starting line, so that the Internet site design is the most critical. Customers how to understand the enterprise, is through the website, the website design is not very sophisticated, very commercial impact on the customer's perception. This time the marketing focus has shifted, the tradition is that I invite customers to eat, or to visit the factory, of course, an American customer to visit the factory is not realistic, so now is to ask customers to browse your website. For small and medium-sized enterprises, this is a fair and free competition environment, and the big dog than the chance of shouting.

Internet service is a consumer-led service model, enterprises and distributors and customers to establish a direct communication channels, according to customer requirements, provide characteristics of service, in other words, network marketing and traditional marketing, in fact, is a passive and active issues, for traditional marketing, We have our salesman behind our products, door-to-door to the door to sell, advertise and so on. Network Marketing, is to do a good job of the site, done very beautifully, to achieve Jiang fishing-the purpose of the bait! I waited at home to order. This is the traditional marketing and internet marketing The biggest difference, one is passive, one is active.

Many enterprises in the courage to practice and try, but also exposed the following problems:

There is no clear purpose and strategy before the network promotion. In the network craze blindly follow, follow the crowd, there is no established clear goals and clear strategies, and eventually lead to a waste of a lot of human and material resources.

To build a station. Some enterprises to pursue the form, not marketing-oriented to build the site. Site with a lot of pictures, flash and other elements, looks fancy, but the effective product information is very little, business contacts and other important information also makes it difficult to find, such a website, is completely put the cart before the horse, the cost is very high, the effect is very poor. Such a large number of companies, the data show that up to 74.3% of the corporate web site can not effectively attract potential customers.

Heavy construction and light promotion. Many enterprises believe that "wine is not afraid of the alley deep", and do not promote the site like in the Sea of information in the island, no one knows its existence, not to mention whether it will bring any return.

Do not know how to judge the effect of network promotion. Many companies simply do not know how to assess, have no tools to evaluate, or have no specialist to assess.

Blindly chose not suitable for their own network marketing methods. There is no scientific method of selection, but only blindly according to the reputation of the service provider or only on the surface of the price selection.

These shocking problems make many enterprises efforts to carry out the network marketing is very little, did not get any economic benefits, hard to pay the human, material and financial resources in vain. Some enterprises even discouraged, loss of confidence in network marketing.

To avoid these misunderstandings, the most important thing is to establish the right network marketing concept, master the right way to combat. Network marketing is based on the correct network marketing concept, through the adoption of the enterprise's own marketing strategy to achieve the final goal of the process.

Article by weight Loss blog http://jianfeiblog.org share, reprint please indicate the author.