Three steps of building group influence Marketing

Our world is driven by numbers, and at the same time our decisions are plagued by pervasive information. Convenient and fast information index, in bringing great convenience, but also make people in the search information, screening information in a daze. As a start, people tend to be more old-fashioned: using other people's advice as an important basis for making decisions. With the development of information technology, people can reduce the risk of decision failure by enlarging the source of suggestion, and reach the goal of rational decision. In this process, people's suggestions from several people to a group development. This type of behavior that affects the identity of a group of people is a group influence.

The role of group influence is not only dependent on people's herd mentality, but also relies heavily on people's identity, as vegetarians or vegetarians, the vegetarian advice will be highly valued. In the Internet age, people can easily contact the past can not contact the group, can facilitate the accession to the once unthinkable community organizations. Therefore, in this people-oriented network era, especially SNS social networking sites in the current, the effect of group influence has a huge role. Based on group influence marketing, there is also a huge market. So, how to build this kind of group influence, let it be our marketing service?

Three steps to build Group Impact Marketing:

1. Building groups: Marketing the core circle to build strong groups. The formation of group influence was originally distributed by the "experts" in a certain field in the circle of communication, in which each person, in dealing with a problem in a certain field, would consult the "expert" in this field more or less. With development, this circle of "experts" in a field begins to grow, and the distribution of its influence is no longer just starting with "experts," but from this group of people who have an astonishing similarity in one area. The "expert" mentioned above is the core circle. They are one of the most sensitive and interested people in a field who want to know the development and change of the field, and are happy to pass it on to their circle. Therefore, through the core circle of marketing, we can very good build the foundation of group influence, for its in marketing for our services to lay the foundation.

2. Identity groups: We always like to contrast, so smart businessmen in the store for us to display a variety of goods, although the homogeneity is very strong, but the business is still happy, one of the most important reason is to play a "contrast" effect. Two different products, when the pricing became their most obvious difference, people imperceptible to the concept of high quality of the price began to haunt. The high quality of the identification price has become the result of contrast; again, if you buy an item, you can describe it in a business, and if you hear the idea of a customer, then, by contrast, it's possible to stand on the side of the customer and identify with the customer. The use of group influence in network marketing can also be used to attract identity. A good contrast is to create a mechanism for the user to select a comparison, such as voting and grouping. In similar applications, let users continue to choose, based on this, and then use statistics tools, to provide users with referral group information, so that users identify or enter a group, to play the effect of group influence.

3. Maintain and use group influence for marketing: Perhaps some users were initially not comfortable with the influence of group influence, perhaps some users think that some important decisions (such as buying expensive products or services through the Internet) do not accept the influence of the identity group. To change this concept, a systematic project is needed: to increase its acceptance of the influence of the identity group from the point of intravenous drip. For example, when users just identify with the group influence, should be in some small, no big impact on the issue of group influence marketing, while slow, there are steps to the marketing point expansion. Just like the popular happy farm, first soon can harvest the fruit, so that users naturally devote a little time and energy, in the course of the game, harvest time began to grow longer, the investment time and energy is also increasing, at the same time, embedded advertising effect will be better. In fact, we always have such a reluctance to change the status of the habit, if you can let the user initial contact, then the second, third application difficulty will be far less than the first time. Apply group influence to marketing, especially.

In the information age, especially in the network world dominated by web2.0, netizens have become the initiator and the information users at the same time, in such a rapid flow of information, the traditional marketing way of transmitting the information to the user needs to change in some situations. Group influence, this traditional decision-making way, in the information flood in the present, undoubtedly become a prescription to solve the problem. The network marketing based on the theory of group influence can provide a brand-new idea for the enterprises who are struggling to explore and innovate the business model. (Text/Sun Yu)

This article was originally contained in the July 23 imedia Connection

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