Three ways to quickly improve the loyalty of visitors to the site

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In the face of the steady rise in the site traffic, it should be a very exciting thing. But through the Web site background data analysis, there is a data has been to make their own headache, that is, the site's user loyalty is relatively low. Although this is not a problem to be solved by promotion, I think this is a mishap in the long-term operation of the website. The quantitative change must cause the qualitative change, the website can develop for a long time. So to address this issue, I have three ways to quickly improve the site visitor loyalty experience to share.

This site because it is a portal, so in many frame structure is not to change their own, ship disaster turn around. So I have just accepted a website to make the corresponding changes, even if not too much improvement is not a hindrance to the overall situation. In the customer loyalty analysis, and the letter that the visitor's depth of access directly related to the site's heads. The more pages visitors visit, the deeper the awareness and memory of the site, which increases the depth and the number of visitors. The following section optimizes the previous set of data for this site:

After a period of in-depth optimization of the site, let's look at a recent set of related statistics:

Through two data graphs, we can clearly see that after more than half a month of changes in the number of visits is not too big changes, the site's rate of change and access depth have different amplitude of improvement. There has been a great change in the depth of visitors ' visits, which has also affected the improvement of the site's return visit rate. It turns out that this time and the letter is effective for the optimization of the test station. What needs to be clear is that I did not carry out traffic promotion to this website, only did the internal optimization.

And the letter mainly did the following work: The first is the site home page changes, suggested that the site management to remove the Baidu theme promotion ads, because the site itself is also no traffic, by this point of click to 100 do not know donkey, you should first accumulate user volume. The second is to optimize the visitors page. The first visit page is a visitor to the site's first impression, if this page did not improve the user experience, the direct result of the rise in the jump rate, how to talk about return rate? So and the letter first through the keyword on the page of the content optimization, mainly focused on the composition structure, and the content and import keyword relevance. This allows the user to get what he wants. Third, the content of the page provided the relevant key to the anchor chain connection. This method I am very recommended, one can improve the user access to other pages of the portal, the second can also be search engine optimization. In three aspects, the visitor's user loyalty is improved obviously!

For the three effective optimization methods for this experiment station, I am now optimized for the Elderly network (www.laoren.cn) in-depth optimization, to increase the depth of the site's access to confidence, of course, these experiences are short-term results, more long-term will require the content of the site, the overall SEO optimization, And the weight of the overall construction of the advance, and ultimately improve the user experience-oriented. Make a website that is valuable to visitors. This article for and letter actual combat experience to share, reprint please indicate the source. A5, start!