Through the geek spirit, the intersection of technology and fashion and humanities

Do you know what kind of people geeks are? Maybe many people think geeks are technology otaku, or some Frankenstein. That's right, but it's not right. In fact, we think that geeks have a lot of dimensions, some geeks they are technically very high, and some geeks just like the fun of technology products and the ultimate experience. But there are also great geeks who are changing the world through technological innovation, such as Jobs like Apple, Facebook's Zuckerberg, and Google's two founders, who can make the world what they want.

In our view, geeks are a group of special advocates of technology, especially the freedom of a group of people, they have a strong curiosity and exploration desire, and not to follow others to build the world, but more hope that they can create change. Top geeks they combine technology and industry to drive the world forward.

The Geek Park is a community of innovators and a stronghold for a group of geeks. In the past to talk about geeks, people will think of a lot of foreign examples, but the Geek Park has been doing 3 years of digging Chinese geeks, we dug out a lot of Chinese geeks, such as Li, Lei, Wang, Zhou, Zhangxiaolong are members of the Geek Park, We are even honored to be at this year's Geek Park innovation conference to Google's former CEO, now chairman Schmidt, to share Google's geek thinking with us and their new ideas for product innovation. The Geek Park also has an organization called the Innovator Alliance, including Kai-Fu Lee and other 8 founders from the Internet, the founder of a science and technology Innovation Club, and is working to the positive and enterprising geek spirit, as well as the increasingly valuable internet thinking and experience, to the entire Chinese entrepreneurs.

Geek Park is a very young team, in fact, there is no particular understanding of marketing, but some of our partners in our community have some interesting discoveries, let us see the extreme Guest Group for marketing special significance.

First of all, this new era of the Internet, we are experiencing a tipping point forward process. We all know that the diffusion process of innovation is a bell-shaped curve, you have to promote an innovative trend, first of all a handful of people, they first brought the trend of innovation as a pioneer first, and then a group of people, they become early adopters, the innovation trend of dissemination. By the time they spread the tide of innovation, the next people's early followers pushed the tide of innovation to a peak, a traditional diffusion process. But the new information dissemination mechanism brought about by the Internet allows pioneers and early adopters to become opinion leaders, rapidly spreading the tide and detonating innovation in the mainstream. Here, the pioneers are actually very typical geeks, and early adopters can be seen as a group of people with a very strong spirit, the process we think should be called the new diffusion process of influence, the tipping point because of the extreme guest group and greatly moved forward.

Why? Because we found that the geeks of this group of people, whether they are at home or around the world, the number of many, their conductive force is even greater amazing. There is an example, some time ago, a friend of mine who was in a circle of friends, said I have the first batch of intelligent watch pre-sale, we have no interest to buy, they are just a few employees in their circle of friends hair, the result in the evening there are more than tens of thousands of smart watches booking, before this is not dare to imagine, Because there is so much speed, no cost of the marketing process, in our view is because the geek this crowd he has a particularly large conductive force. Meanwhile the Internet, the presence of a social network, makes communication very effective.

To share a case. Should be 2 years ago, a week before the millet mobile phone listing, the Millet founder Lei in the Geek Park did an interview, he preached in it, how they in a geek group to do marketing. Two years ago, the first time before the mobile phone release in the Geek Park to talk about the millet mobile phone this matter, because they saw the high conductivity of the crowd, won the reputation of a starting point, can even say that they found the value of the geek than we did earlier. Obviously, if you want to make some changes or want to promote something, you and the Geek walk together, get their support and respect, the possibility of this thing will be greatly increased.

Second, we believe that innovation is now a particularly sexy gesture. Here are two examples to share, every January 1, we hold an event such as the Extraordinary Park Innovation Conference, we have a very close partner in the past two years, BMW Mini, they each year for our activities to customize a global "Geek Car" award to the last year's most innovative Internet product team, Last year our geek Car winner, is a Sogou team, it is said that after the car was taken back, Sogou CEO Wang Xiaoquan said, this car your team do not enjoy, the result of this car in their company each team to experience, and then their own staff through friends, through micro-blog, micro-letters and other social networks, or By sharing the glory of this innovative car, the BMW Mini has won a very cool "innovator's Ride" in the Internet geek World, and has become one of the most congenial vehicles with the temperament of young geeks and innovators.

The second example is that if you are concerned about the activities of the Geek Park, you will find that we have a lot of activities this year in the Dong Dan Audi City, and we believe that in the next year or two, Audi City will become the special legend of the Beijing Internet, which is also an endorsement of the Technology Innovation Group It wants a lot of creative legends to happen around it.

In fact, geeks are not only strong purchasing power groups, they are also affecting other people with purchasing power. Not long ago, at a meeting of the Innovator's Alliance, the general manager of the Tesla China, an innovative electric vehicle company, was invited to discuss innovation in the automotive sector, when members of the group of Innovators began to collectively book Tesla cars to be listed in China. Why they have this willingness to buy, in addition to seeing reports abroad, a handful of geeks in the country who buy the car, they keep telling their friends that the car is very reliable. To tell you the truth, it's hard to find such a good customer and spontaneously volunteer to give you such a special depth of publicity.

Of course, I particularly want to say that geeks are not just in the internet industry, for example, this year we have a well-known director Tsui Hark invited to our site to share, why bring him over, because we found that Tsui hark in addition to the film is a great master of the people, he is also a film technology geek, especially for film and television special effects, and 3D technology, there are particularly deep research and obsession, he put the film culture, photography technology, and even advanced communication and so can be combined, and constantly to innovate to explore new frontiers. He is actually a typical cross-border geek. So we think, in fact, the geek is not only in the Internet, but the geek spirit has a lot of followers in many fields. Because technology has gone too far to change with the world, it can be said that it is entering the genetic plane.

In fact, if we put different fields, humanities, technology, fashion as a different bowling bottle, if you only tap one of the bottles, it is difficult to trigger a chain reaction to form a "whole", but our experience is that, if you through the Geek spirit, in the technology and fashion and humanities junction, you can often detonate the popular early.