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different types of Web sites, the choice of the promotion method is also different, for large web sites, those methods are the most effective?
1, search engine optimization:
because of the huge amount of information on a large site, its page may be millions of pages, each page contains a corresponding keyword, so if these pages can be designed from the perspective of Search engine optimization, will help the site from the search engine to get very large traffic. For example IT.com.cn website, currently can obtain hundreds of thousands of IP traffic from the search engine every day.
on average, the search engine to bring the flow of the site, accounting for its new flow of about 75%, so search engine optimization is a large-scale website promotion work the most important and basic work
2, Word-of-mouth promotion:
for large Web sites, Word-of-mouth urgent importance, how to do good word-of-mouth promotion? Need to do the following three steps:
First step: Let the user remember your website
Second step: It feels good to let users browse your site
Third step: The key position in the Web page implies that users go to Word-of-mouth propaganda
These three steps work, all need to rely on a series of detail processing to achieve this goal.
3, Promotional activities:
The
website organizes the activity to carry on the promotion, may in the short time rapidly expand own popularity and the influence. Activity promotion includes many kinds:
Contest Type: for example, Sina Blog just launched when the blog contest, Super Girl when the fire Sogou occasion get network Sogou Super girls and so on. There are many Chinese people, so we all need to do rankings, to get the rankings, we need to play, have a game, can attract everyone's attention.
Annual Meeting Type: DONEWS Annual Annual meeting activities are super hot, affecting the IT circle for several years. Large professional website to engage in annual activities, but also a good means of promotion.
Forum Type: Every end of the year, a variety of themes of the Forum will be more, this is a kind of both money, but also to promote their own means.
Party Type: party-type promotion each time the scale is small, but the frequency is high the effect will be very good. For example, treat 800 site every week to do the dinner activities, as long as the participation in their activities, you can enjoy the delicious food for free. So the friends who have been involved in their offline activities will get word of mouth to help them publicize.
promotional: The common strategy of large-scale e-commerce sites, every once in a while, to engage in a promotional activities, to attract repeat customers, improve the website of the year.
Lottery Type: In the site before the introduction of new products, you can take such activities to promote, there are prizes, you can attract a lot of netizens.
4, Alliance promotion:
to promote the site, relying on the site's own strength is very limited, want to get a faster and better effect of promotion, you need to use the alliance to promote. Alliance Promotion can bring together the power of relevant websites, not to mention the effect.
How
? Various forms.
according to the effect of pay-type: more suitable for e-commerce sites, such as ebay, Taobao, 7CV and so on rely on such alliances to promote.
free cooperation: like the IT World and Huajun Alliance promotion, they are free to help other sites to provide relevant content in the form of. Without much cost, the effect is very good.
5, News hype:
"great historical records" Inside there is such a classic words: "No difficulties, manufacturing difficulties to help!" Illustrious！
News to promote the principle of the same, want to use the media to help you promote, you need to keep the manufacturing of news, if the high and low level of the production of media decisions you hype the effect of the promotion of good or bad. How to create news to attract media? You need to know the taste of the media and be familiar with the media circles. Media are generally interested in the following:
1, hot: See what recent hot spots, so that your site and hot spots glued to the point, naturally attract media. This strategy is also a common "occasion" in Sun Tzu's Art of War
2, Fresh: The media like fresh things, such as new concepts, new inventions. The role of the new concept does not need to be discussed in detail, these years has been a site from the creation of a new concept began to fire themselves.
3. Questions: Media preferences, like conflict. Attract media, can deliberately create conflict, create problems. This is one of the more common means of domestic websites. Look at the recent war of words.
News promotion, Google is one of the most important means of promotion, but it is more sophisticated. Open Sina's Internet news section, you will find that every day the first half of the Internet news, is about Google. And Google's PR company's press release, the frequency is also very high. But they can do "smooth things quiet", Kung Fu is indeed.
Web site to promote the hundreds of methods, however, it is not what methods are used to promote a good website, to the site to promote quickly, just according to their own resources, select the most effective several, and then focus on these kinds of implementation to the extreme, so that you satisfied with the effect will soon appear. -------Tong
Tong: Network Marketing planning
