Kotler said: The core of business is marketing.
"21st century is either e-commerce or no business," Bill Gates said.
So what is the core of E-commerce?
I think it is "network Marketing".
As a marketing person, if you do not know how to network marketing, you will slowly be eliminated by the times!
The four characteristics of network marketing:
Low cost
How low is the cost of internet marketing? If you understand the Internet marketing approach, you can reduce the cost to zero. In other words, if you have mastered several effective internet marketing methods, you can spend hundreds of of dollars to sell your products and information to every corner of the world with Internet presence.
2001 I used free homepage space, made a simple marketing site, and then do not spend a penny of a national handicraft sales to all over the world. Http://www.aliyun.com/zixun/aggregation/19058.html "> 2003 so far, I help nearly 200 enterprises to extend their business to all over the world, and even to help some enterprises in the United States, France and other countries to do network marketing, achieved very good results. These companies pay me for the corresponding service costs, and I pay only the wisdom and energy.
For large Web sites, if you are good at operating network marketing, you can spend a very low cost of the site's traffic to promote a very large.
Second, the effect is good
Through the Internet, can be very accurate to promote the product or business, precision is very high. For example, if you want to start a Chinese tourism business in the US, you just need to do a business website from a marketing perspective, and then you can do it with an accurate keyword ad on an American search engine. The cost is very low and the number of clicks is charged. Measurable. Network marketing in effect detection, can be very accurate quantification. For example, how many people visit your site, these people from what countries and regions, these flows are through which advertising and promotional means to obtain, these people in your website browsing those pages, and can also have the intention of the customers in the long-term, automated follow-up visits and so on. With these precise quantitative tests, you can clearly understand the value and rewards of each of your promotional expenses. But for traditional marketing, this precision is impossible to achieve.
Iii. quantifiable
Network marketing in effect detection, can be very accurate quantification. For example, how many people traffic your site each day, these people from what countries and regions, these flows are through those advertising and promotional means obtained. These people browse through the pages on your website and can also have long-term, automated follow-up visits to customers who are interested in them. With these precise quantitative tests, you can clearly understand the value and rewards of each of your promotional expenses. But for traditional marketing, this precision is impossible to achieve.
Iv. Technical
Network Marketing and traditional marketing The biggest difference is: Network marketing is a close combination with technology marketing strategy, its technical content is particularly high. Because it is a combination of technology and marketing strategy, there are few people who are really proficient in it. Why do you say that? Technical talent thinking is not accustomed to learning marketing, marketing professionals to learn technology is even more difficult. Therefore, to be proficient in network marketing, oneself must be both understand marketing and technology of the complex talent.