Travel agency Industry Network Marketing entry level solution

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Network MARKETING Objectives

(a) Enhance the overall flow of the website

1, enhance the website IP

2, enhance the website PV

(b) Enhance the accuracy of the website advertising precision

1, the audience has the service consumption capacity.

2, the audience should be interested in your company's tourism projects or concerns.

(c) Upgrade the conversion rate after visiting the company's website, that is, the number of calls consulted.

The following is a solution to this problem.

Second, the Network marketing products recommended

(i) website optimization seo

Website optimization is to enhance the network marketing effect and network marketing ROI of the most basic services, he is relying on natural rankings from the search engines to obtain accurate flow of a promotional means.

The advantages of website optimization versus traditional bidding are as follows:

1, the package of annual pay, high return on investment, optimization is the use of package-year service, no matter how many times a year customers have clicked, the promotion cost is the same.

2, the effect of value-added, the effect of optimization will increase with time, in the long run, optimized ROI higher than any network marketing products. And the bidding is like a drug, use on the stop, a stop immediately without any effect.

3, the effect of optimization will be reflected in a number of search engines, such as: Baidu, Google, Sogou, search, Youdao, Bing, and so on, and bid only on a search engine has effect.

4, as a result of the auction model repeatedly exposed to CCTV, there is a new trend, some netizens will think that the natural ranking of the former site, more credibility.

So I suggest, whether we now or future use of any other network promotion products, site optimization seo, are irreplaceable, optimization SEO has become a network marketing standard configuration.

For example, the transfer of network marketing to provide optimization is the whole station optimization, the so-called whole station optimization is relative to the keyword optimization, that is, we do not use a specific keyword ranking as a test of the optimization effect of the standard, because practice has proved that the specific keywords of individual keyword can not solve the basic problem.

Moving the Network Marketing optimization method is:

1, enhance the weight of the site, so that the content page will also be relatively high rankings, relying on a large number of long tail keyword to obtain traffic.

2, improve the internal structure of the site, the site itself to optimize the chain, the site to facilitate the technical transformation of the SEO.

3, content optimization, improve the quality of the site content, through the use of some technical means, so that the search engine site content is original, is high quality.

4, the Site external link optimization, search engine will think, when there are a large number of high-quality sites have exported links to the target site, then the target site is more important, high quality, so we will be the site's external links for construction.

5, other optimization, search engine will think that when the network has a large number of articles reprinted from a target site, this is reproduced in the target site is more important, more excellent. We will also do some work in this respect.

Due to space limitations, we can only list some of the technical points of the website optimization service. In conclusion, our mission in this area is to make the search engine think that this site is important to achieve the following effects:

1. More pages are indexed by search engines.

2, the search engine snapshot update date is getting shorter.

3, more keywords will be searched by search engines.

4. Traffic from each search engine continues to increase.

(b) Google AdWords

Google AdWords has a large number of franchise sites in China, its ads for the content of accurate matching done better, using Google AdWords can save a lot of time to choose the media. A number of sites will be the advertising site of the page has been contracted to Google for its agents, we use the product can be in a number of web pages for advertising, including picture ads and text ads. Google AdWords Display is free, only click to charge, cost-controllable.

Google AdWords Its exact matching implementation is as follows (can be used in combination):

1, according to the region matching

For example, there are areas where our business cannot be covered, or we do not want to cover, and we can avoid advertising in these areas to save costs.

2, according to the time matching

Because the night customers look at the Web page, usually do not immediately pick up the phone to consult, and the next day ten will forget, so we suggest that the night do not advertise, so as to avoid the cost of waste.

3, according to display the content of the ads to match the theme

This function can guarantee the quality of our advertising, we will only travel theme, financial theme, investment theme, etc. may be our target audience browsing the Web page, display our ads, our ads will certainly not appear on an entertainment theme of the site.

4, according to the customer search keyword matching, including:

(1) Wide matching

(2) Phrase matching

(3) Exact match

(4) Negative matching

Through a reasonable combination of the above matching methods, we can achieve a higher return on investment and more accurate delivery results.

Our agent's work on Google AdWords ads is as follows:

1. Set a reasonable bid for the advertisement.

2, adjust the daily advertising budget.

3, research the target customer's region, browsing preferences, online time and the corresponding account maintenance.

4, research more suitable for our keywords, the corresponding account maintenance.

5, advertising language design.

6, advertising picture design.

This part of the specific promotional strategy, we will be based on your company's phased business strategy adjustment, we will arrange for immediate communication with your company, so that the promotion of more flexible. We charge a certain advertising agency fee according to the industry standard. The average click Cost in this section is expected to be in the 1.1~1.4 element range.

(iii) Sogou ads

Recently observed, Sogou's momentum is relatively fierce, through the observation of a number of Web sites, from the Sogou traffic is significantly increased. If there is no accident, we believe that Sogou will soon become the second largest Chinese search engine after Baidu.

Although Baidu is currently the largest Chinese search engine, accounting for nearly 70% of the market share. Other merchants are naturally aware of this, have opened a Baidu to promote the account, Baidu advertising prices have recently also let the public businessmen fried. In recent years, Baidu auction products, the average promotion costs about 10 times times, but the company through Baidu to promote the benefits did not get the corresponding growth. Companies now in Baidu to promote the return on investment is getting lower.

In addition, Baidu from last year to this year by CCTV exposure, its auction mode has been widely questioned by the public, and even more netizens have to think that only bad products do Baidu bid, and that the natural ranking of the former brand more trustworthy. That is to say, the use of Baidu bid promotion, enterprises now have to bear the potential risk of decline in brand value.

As for Sogou, its brand image has been improving recently, market share is also increasing rapidly, statistics show that the use of Sogou is growing rapidly.

Even more rare, because the merchant failed to recognize the brand value of Sogou in time, this makes the cost of advertising on Sogou has been at a very low level, now in Sogou to obtain a target customer's click cost generally only need a few cents, and in Baidu but need a few dollars, the difference is nearly 10 times times.

Although the number of users of Baidu, but whether the customer is from the Sogou, or from Baidu Search, the value of their customers are relatively equal, because they are searching for your products, for the merchant is positioning accurate target customers.

So I suggest, now Sogou is worth trying, now put Sogou, can enjoy the dog platform on the competition is not fully brought to the value of the merchant. If you are not ready to change careers for a period of time, then you can try, because it is too cheap, save a paragraph will spend a long time.

Sogou ads will also appear in the Sohu Portal, Sohu matrix of the audience quality is relatively high, there are a large number of our target audience. We charge a certain advertising agency fee according to the industry standard. The average click Cost in this section is expected to be in the 0.5~0.8 element range.

We agent search Sogou advertising work content as follows:

1. Set a reasonable bid for the advertisement.

2, adjust the daily advertising budget.

3, research the target customer's region, browsing preferences, online time and the corresponding account maintenance.

4, research more suitable for our keywords, the corresponding account maintenance.

5, advertising language design.

6, advertising picture design.

(iv) Classified information advertising

At present, the net, the People's network, 58 of the city as the representative of the classification of information site traffic is relatively high, and its website weight is higher, in the above published ads are more easily crawled by the major search engines, and in a period of time to get a good position, so that customers see our ads We mainly help your company to carry on the advertisement generation on these websites. Usually two times a week of advertising, including 58 with the city network, People's network, NET, all the net, List network.

Iii. Effect Monitoring and evaluation

Our company will use the independent third party statistical service provider 51LA to monitor the promotion effect, due to the instability of the network infrastructure, such as:

1, Statistical server failure results in real access data is not recorded.

2, because of your company's website instability, resulting in the customer, although clicked, the target page did not show or show incomplete, and the statistical procedures have not been implemented.

3, due to the failure of the network service provider to some parts of the region can not access the time.

Therefore, due to the existence of the above force majeure situation, according to the industry formula 15% error within the normal situation.

51LA statistics can be monitored by parameters:

1, visitors IP and PV

2. Visitor Area

3. Visitor Visit time

4, the visitor's way of access (directly into the Web site access, through other websites link access and search engine access.) )

5. Visitor's Stay Time

6, search visitor's search keyword statistics

7, the use of search engine statistics

The above list only some of its statistical functions, 51LA will also provide our advertising strategy for the design of data support.

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