Understanding the function of four target levels in search engine marketing

Search engine Marketing, is the English search Engine marketing translation, referred to as SEM. In short, search engine marketing is based on the search engine Platform Network marketing, the use of people on the search engine dependency and use habits, when people retrieve information as much as possible to transfer marketing information to the target customers. Search engine marketing to pursue the highest cost-effective, with the smallest input, to obtain the largest number of visitors from the search engine, and generate commercial value.
The most important job of search marketing is to enlarge the proportion of the search engine in the marketing business, through the search optimization of the website, more mining enterprise's potential customers, help the enterprise achieve higher conversion rate.
Sem is the product of SEO development, and has a far-reaching impact on SEO!

SEM services are mainly 4 kinds of methods:
One, bidding rankings, as the name suggests is the site can be collected after the search engine, pay the higher the ranking the more forward; Bidding ranking service, is by the customer for their own web page purchase keyword ranking, according to a pay-per-click service. Customers can control their ranking in a particular keyword search result by adjusting each pay-per-click Price, and can capture different types of target audiences by setting different keywords.
The most popular pay-per-click Search engines in the country are Baidu, Yahoo and Google. It is worth mentioning that even if it is done PPC (Pay per click) paid advertising and bidding rankings, it is best to search the site for SEO design, and the site will be logged into the major free search engine.
Two, buy keyword ads, that is, in the search results page display ads content, to achieve advanced positioning, users can change the keyword according to need, the equivalent of different pages in the rotation of advertising;
third, search engine optimization (SEO), is through the site optimization design, so that the site in search results in front. Search engine Optimization (SEO) also includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization, search engine login.
Four, PPC (Pay per calls, according to the effective call charges), such as: "TMTW call to Pay", is based on the number of effective telephone charges. Purchase bid advertising is also called PPC
at present, SEM is in the development stage, it will become a professional website and even E-commerce development.
SEO is part of the SEM, SEM contains the SEO.
difference between SEO and sem
SEO and SEM are the main goals of the difference:
SEO is mainly for the ranking of keywords, site traffic, the structure of the site, search engine pages included in the data;
SEM is based on the SEO technology to expand the search engine to bring the business value, planning an effective network marketing program,Including a series of web site operation strategy analysis, and implementation, marketing results to detect.

To do anything, you first have to be clear about your goals.

So, what is the goal of search engine marketing?

Shelain through observation research and practice concluded that the search engine marketing goals according to from low to high can be divided into four levels, the following in the form of charts to explain.

Table solution to the target level of search engine marketing

Target level objective description implementation means

Included in the layer as many Web pages are indexed by search engines SEO (search engine Optimization)

Ranking rank rankings as far as possible by SEO natural rankings and keyword ads pay rankings

Click on the layer to increase the clicks of potential users and Target customers optimization design of page title and summary information

Conversion layer converts the viewer to a user or customer to produce benefits Ueo (User experience Optimization)

The transformation layer is the strategic target in the search engine marketing, the collection layer, the rank layer, the click Layer belong to the tactical goal. Without transforming this crucial leap, the first three levels of goals are no better.